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How Is Your Brand Viewability?

How Is Your Brand Viewability?

The world of digital marketing is ever expanding. With the popularity of the internet, marketers from all over the world have taken their businesses online in the hope to reach out to a lot more people than they could ever before.But what happens if your advertisements online are never seen by the ...
The Future is Bright for Mobile Marketing

The Future is Bright for Mobile Marketing

Let's face it, we're living in a mobile age. You'd be hard-pressed to see anybody without a mobile device these days, and what's more, most of these devices are capable of connecting to the Internet. These things considered, the future does indeed look good for mobile marketing.As t ...
Physical and Digital Data Storage - What You Should Do

Physical and Digital Data Storage - What You Should Do

There are two ways to store data in 2015—physically or digitally. Physically means to either print the data in some form to paper, tape, or a physical medium such as hard disk. Digitally, however, can take many shapes and forms. They each have pros and cons as far as security and accessibilit ...
2015 Trends in Social Media Marketing

2015 Trends in Social Media Marketing

It wasn’t that long ago that people did the majority of their shopping in physical stores in their community. If you look at the current figures and your own behavior, you will realize that online shopping has taken over. The question is how much of these sales will come from social medi ...
6 Most Common Digital Marketing Mistakes

6 Most Common Digital Marketing Mistakes

The importance of digital marketing for today’s businesses cannot be overstated. In fact, a digital marketing strategy can make or break a business. Succeeding in digital marketing means getting it right on certain factors. A digital marketer should have an impeccable understanding of his or ...
Earn up to 246% ROI with Email Marketing

Earn up to 246% ROI with Email Marketing

Email marketing could help you reach up to 246% return on investment, or ROI, for your mid-sized business a new study has revealed. According to its report, just about 1.5% of businesses have fully integrated email marketing as part of their mobile marketing automation strategy. If this i ...
Facebook 101: How to Make it Work for Your Business

Facebook 101: How to Make it Work for Your Business

Many business owners understand how important it is to have a Facebook page and what it means to their company. However, some business owners have overlooked how important a Facebook page is meaning they are missing out on:Being Discovered - a Facebook page makes it easier for people to find your b ...
Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing

Marketing as a science is relatively new. The first theories on the subject were written after World War II. Since then, it has evolved significantly, but like many other sciences, its basic premises are still the same. We market in order to present a product to the general population so it is purc ...

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3 Cloud Alternatives to Keep Your Business Data Safe

3 Cloud Alternatives to Keep Your Business Data Safe

Cloud storage has received a great boost recently as it is the most authentic and cost-effective solution for storing an enormous amount of business data. According to a number of studies, about 82% of enterprises stated that cloud storage software helped them to save a substantial amount of money. ...
The Legal Side of Branding

The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...
VPN Can Give Greater Security to Your Transactions

VPN Can Give Greater Security to Your Transactions

We do so much online these days. We communicate online, send stuff online, shop online, play online games, watch movies, listen to music, pay bills online, and even bank online. When doing transactions or activities that deal with more sensitive data like bank accounts, credit card numbers and pers ...
Are these Customer Reward Practices Hurting your Profits?

Are these Customer Reward Practices Hurting your Profits?

If you are like most business owners, you cringe every time a customer leaves your store upset. With customer acquisition costs being a staggering five times higher than keeping a loyal guest in the first place, it becomes worth it to worry about the details. To keep people happy, some business own ...
Is the Next Big Security Threat Car Hacking?

Is the Next Big Security Threat Car Hacking?

Today, automobiles offer you the convenience of hands free communication and GPS systems. As the automobile revolution advances and the cars incorporate more wireless communication and navigation systems, they become more vulnerable to hackers. Security experts say that the idea of hacking cars isn ...
Saas Needs to Do Better with Data Recovery

Saas Needs to Do Better with Data Recovery

Whenever people talk about SaaS, or Service as Software, they always think of the internet and the endless bounds of opportunity, waiting for someone who can control that force and turn it into something profitable. The internet is a place of endless possibilities, and it hasn’t ceased to imp ...
10 Steps to Secure Your Network from Unwanted Attacks

10 Steps to Secure Your Network from Unwanted Attacks

Businesses today rely on technology as their primary mode of communication. However, the more we use electronic devices to communicate, the more we leave our business open to personal attacks. Cybercriminals take advantage of unsuspecting businesses to hack their network and steal confidential info ...