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Top Posts: Retargeting

Retargeting: An Introduction

Retargeting, also known as remarketing, is hot gossip in the online advertising world right now. But what is retargeting? How does it work and when should you use it?What is retargeting?Retargeting simply means targeting potential customers via the internet by presenting them with adverts based on ...

5 Fatal Retargeting Mistakes To Avoid

There is no doubt that retargeting is one of the most effective ways of reaching your target audience. It’s simple and cost effective and certainly deserves its place in your marketing campaign strategy. Unfortunately, just like cakes, you can have too much of a good thing. Here are five ret ... ...

7 Catastrophic Retargeting Mistakes to Avoid

Retargeting can be a very powerful digital marketing tool when used correctly but mistakes can be costly both in financial terms and in damaged reputation. Here are seven retargeting mistakes to avoid at all costs.1. Too many impressionsExcessive retargeting of customers is to be avoided at all cos ...

5 Ways to Maximise Your Retargeting Campaign

Retargeting when done well makes online advertising campaigns more intelligent and efficient with the consequence that it brings in much better returns for the increasing number of businesses that are starting to employ the technique. Unfortunately, in their rush to catch the retargeting wave, man ...

3 Great Retargeting Platforms

We all know that the internet is the rage these days. It has been like that for years now, and there are no signs of it dying down anywhere in the near future. People love to stay connected via the internet, and the ease it has brought to human life is something we cannot be ready to give up now th ...

Creating Brand Buzz Before a Trade Event

Trade shows and conferences are great opportunities to spread the word about your brand and network with industry colleagues and potential customers. But how do you stand out from potentially hundreds of similar companies without blowing your budget on a premium exhibitor booth or sponsorship?Here ...

Has Your Product Reached the Youth?

It’s hardly imaginable to know one kid who does not log in to any social networking site or browse the web once a day. Most of the youngsters in this generation are so hooked up with the internet, which is why it is not so surprising to see that most advertisements that are done the tradition ... ...

5 Retargeting Tips for Corporate Employers

Retargeting is a powerful form of targeted advertising that enables you to show banner ads to customers who have already communicated with your business through emails or by visiting your employment website. If you want to produce ROI and bust applications with retargeting, there are several tips t ...

SEO Strategies for Healthcare Professionals

Whether a patient is looking for a flu shot in Dallas, or a pediatrician in Seattle, you want prospective patients to easily find you online. Considering the fact that the conversion rate through SEO leads is more than ten times what it is with outbound leads, it's not that difficult to make a ... ...

Top 3 Retargeting Problems And How To Fix Them

Although retargeting is now recognised as an important part of marketing strategy it does not come without its challenges. So, how do you get it right; boost business visibility, build brand and secure quality conversions? Here are the top three retargeting problems and how to get your campaigns b ...

Whats new: Retargeting

Are these Customer Reward Practices Hurting your Profits?

If you are like most business owners, you cringe every time a customer leaves your store upset. With customer acquisition costs being a staggering five times higher than keeping a loyal guest in the first place, it becomes worth it to worry about the details. To keep people happy, some business own ...

3 Great Retargeting Platforms

We all know that the internet is the rage these days. It has been like that for years now, and there are no signs of it dying down anywhere in the near future. People love to stay connected via the internet, and the ease it has brought to human life is something we cannot be ready to give up now th ...

The Best Strategies for Mobile Retargeting

Mobile retargeting has proven itself one of the more useful strategies in integrated marketing campaigns. It is definitely one of the best ways to engage an audience that is already familiar with your website. The following are a few of the best strategies for mobile retargeting.1. Place your burn ...

5 Retargeting Tips for Corporate Employers

Retargeting is a powerful form of targeted advertising that enables you to show banner ads to customers who have already communicated with your business through emails or by visiting your employment website. If you want to produce ROI and bust applications with retargeting, there are several tips t ...

SEO Strategies for Healthcare Professionals

Whether a patient is looking for a flu shot in Dallas, or a pediatrician in Seattle, you want prospective patients to easily find you online. Considering the fact that the conversion rate through SEO leads is more than ten times what it is with outbound leads, it's not that difficult to make a ... ...

Creating Brand Buzz Before a Trade Event

Trade shows and conferences are great opportunities to spread the word about your brand and network with industry colleagues and potential customers. But how do you stand out from potentially hundreds of similar companies without blowing your budget on a premium exhibitor booth or sponsorship?Here ...

Has Your Product Reached the Youth?

It’s hardly imaginable to know one kid who does not log in to any social networking site or browse the web once a day. Most of the youngsters in this generation are so hooked up with the internet, which is why it is not so surprising to see that most advertisements that are done the tradition ... ...

5 Fatal Retargeting Mistakes To Avoid

There is no doubt that retargeting is one of the most effective ways of reaching your target audience. It’s simple and cost effective and certainly deserves its place in your marketing campaign strategy. Unfortunately, just like cakes, you can have too much of a good thing. Here are five ret ... ...

CRM Retargeting - New Kid On The Block

A couple of months ago, the email retargeting world was shaken to its very core when Google began automatically displaying email images. In case you don’t already know this, email retargeting works by placing a pixel within the body of an email. When the reader of that email views the pixel, ... ...

5 Ways to Maximise Your Retargeting Campaign

Retargeting when done well makes online advertising campaigns more intelligent and efficient with the consequence that it brings in much better returns for the increasing number of businesses that are starting to employ the technique. Unfortunately, in their rush to catch the retargeting wave, man ...