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The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

Are these Customer Reward Practices Hurting your Profits?

If you are like most business owners, you cringe every time a customer leaves your store upset. With customer acquisition costs being a staggering five times higher than keeping a loyal guest in the first place, it becomes worth it to worry about the details. To keep people happy, some business own ...

Lead Generation Suffers Quality Issues

Lead generation, the process of obtaining information, for a number of reasons which could include expanding the scope of a particular business or endeavoring to increase sales revenues, is very useful in the business world as a means you can stay in the race and remain competitive. However, some q ...

Technology Boost for Lead Generation

Advancements in technology over the last decade provide plenty of great opportunities for companies to streamline their services and improve their efficiency. When it comes to lead generation, there are a lot of little boosts your business can enjoy with the help of technology. If you really embrac ...

4 Key Ways To Get The Best from Your Advertising

It is very hard to reach your goals in business if you are not using the most effective advertising tools to achieve your business' maximum potential for success. Below are the four most effective marketing moves, which should be the essence of your advertising to create a highly successful bus ...

Branding Versus Advertising: How Different are the Two?

What is the difference between branding and advertising? You would be surprised by the number of marketers who do not really comprehend the difference. Both concepts are constituted in marketing and have the ability to impact each other. Differentiating between the two will boost your marketing str ...

Lead Generation for Real Estate Gets Decoded

Lead generation is a vital part of any business’ marketing strategy, particularly in the increasingly competitive field of real estate. Lead generation is what gets people interested in your business and makes them more likely to invest in your services. In real estate, this is vital as there ...

Hiring Decision for a Lead Generation Company

Lead generation is an important aspect for helping businesses grow. Over the years, lead generation companies have sprung up because of the increase in demand for their services. Lead generation can be time-consuming for some businessmen so they opt to invest in these lead generation companies to h ...