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Search result: Branding

The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

Your Startup Deserves Perfect Branding

Startups are becoming more and more popular, particularly with young entrepreneurs who don't have much experience when it comes to running a business. In order for your new company to be successful, your branding needs to be perfect. The way you market your company and attract new clients can b ...

Important Branding Lesson from Ratan Tata

Ratan Tata, one of the most successful Indian businessmen of all time and former chairman Tata Group, has revealed an important branding lesson after admitting to mistakes being made in the marketing for the Nano car brand. Labeling the car as “cheap” was, in Tata’s eyes, a clear ...

Branding Versus Advertising: How Different are the Two?

What is the difference between branding and advertising? You would be surprised by the number of marketers who do not really comprehend the difference. Both concepts are constituted in marketing and have the ability to impact each other. Differentiating between the two will boost your marketing str ...

Building Brand Identity Through Advertising

During the infancy of marketing, a brand used to be an abstract and often misunderstood concept used by marketing managers simply to label a product and differentiate it from the competition. The core of a company’s branding efforts was its logo, which was ideally designed to portray trustwor ...

A Look at Samsung's Branding Fail: Why Inconsistence Can Be a Disaster

You know it has happened to you: when you bought something and realized it was not the same quality as the one advertised. To the company selling the product, that can be disastrous in terms of branding. The common denominator when it comes to branding is consistency.In other words, what you sell s ...

The Human Touch to Branding

Every organization must have a branding strategy. According to Aytm, branding should include a long-term plan for the development of a successful brand, which will help the organization to achieve its goals. The plan must have a well-defined execution strategy and will affect all aspects of a busin ...

5 Tips to Increase Your Brand’s Online Visibility

The Internet provides amazing marketing opportunities for small businesses. Such opportunities were once only accessible to bigger companies. Today, thanks to the distribution of knowledge and right tools, any company can increase the visibility of their brand with a few clicks. Over the years, a m ...

Pay for Attention in Branding

Establishing a brand is a long and arduous process. To be a recognized and respected brand, you need to build up your reputation, be consistent, and create good connections with customers or consumers. The biggest brands that we know today didn't just get to where they are now because of luck o ...