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A/B Test Validation Using Google Analytics

There are several tools and techniques to improve the performance of a website. A/B testing is one of those techniques. In A/B testing, two or more page layouts are created for the same page address. They have similar core functionality but vary in how the website is viewed by the visitor.In order ...

Measuring What Matters with Analytical Tools

In the digital marketing world, much importance is placed on gathering statistical data and using it to evaluate the performance of your website. The sheer amount of data can be overwhelming and many people don’t know where to start when analysing it. Even worse, they don’t know how or ...

5 Advanced Features of Google Analytics

SEO tactics are leaned and applied to websites all over the world. Google Analytics turns out to be the one most popular tool that is used to measure the performance of a website and understand the visitor behavior. It is the best of free analytics tools and is widely used to track visitors and th ...