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Marketing Techniques From Propaganda--And Why They Work

When we think of the most powerful marketing campaigns, we often think of memorable advertising efforts by popular brands and companies. When it comes to sheer effectiveness and audience appeal, however, there are few techniques more powerful than those used by propagandists.While propaganda in gen ...

What is Social Marketing?

Social marketing uses marketing principles and techniques with the purpose of bringing a target audience to accept, reject, modify or voluntarily let go of a behavior in its own interest, a group’s interest, or in the interest of society as a whole.Now, social marketing is based on the princi ...