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Search result: behaviour

What is Social Marketing?

Social marketing uses marketing principles and techniques with the purpose of bringing a target audience to accept, reject, modify or voluntarily let go of a behavior in its own interest, a group’s interest, or in the interest of society as a whole.Now, social marketing is based on the princi ...

Behavioral Targeting Explained

IntroductionThe idea behind behavioral targeting is to try to match on-line advertisements to users on a given network by relevance. This is achieved through anonymously tracking behavior and feeding ads based on your findings. Behavioral targeting studies the user’s behavior across a range o ...