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Tips to Help You Build and Grow a Small Business Brand

A brand is identified as "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." It got it's name from the old custom of branding cows with iron, to know which cow belongs to which owner. Today, brands are less ...

Influence of Colors on Company's Marketing Efforts

Scientists have proven that colors play an unimaginable significance in people’s lives. Even at the simplest things such as marketing, the colors companies choose for their advertising strategies in the form of printed material greatly dictates the output of each of their effort towards reach ...