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How Can SMBs Benefit from the Cloud?

There are many reasons why small to medium-sized businesses (SMBs) should migrate to the cloud. SMBs have a greater opportunity to grow their business and save money on maintaining on-premises servers. Furthermore, when your business grows, there’s no need to buy more storage space or invest ...

Marketing Budget for SaaS Companies

Software as a service (SaaS) model differs from a standard business model, but a majority of ISVs disregard these differences. SaaS businesses are pressured to grow on a monthly basis to generate revenues to refund customer acquisition costs. Marketing has become an integral part of the SaaS busine ...

10 Things We Can Learn From 30 Year Old Companies

Companies that have completed 30 years in business are familiar to us, a usual indicator of success. We know, however, that running a successful business is not assured by longevity alone. Successful businesses “find a need and fill it”, but statistics from the Small Business Administra ...

8 Things Start-up Companies Should Learn From Sherlock Holmes

While Sherlock Holmes is just a fictional character created by Scottish author Sir Arthur Conan Doyle, a lot of life lessons can be learned from this detective. His logical reasoning and mastery in forensic science has inspired a lot of people, even businessmen.Because of his ability to solve vario ...

Why is Pinterest Interesting for Companies and Brands?

Pinterest continues to strengthen its leadership as a social network of first level in influencing the purchasing decisions of consumers.Despite being the last to arrive, the platform planks has managed to interest the followers of social networking. In the U.S., more than 20% of these users aged b ...