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The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

Why Your Company Needs a VPN or Proxy Service

Once you log-on to the Internet and visit a website, your personal information is recorded. Websites now record your IP address, country, hosting service, your computer’s MAC address, browser, and browsing history. Furthermore, websites can locate your computer’s name if you use the pro ...

5 Steps to Grow Your New Business

Opening a new business is difficult. You rely on local consumers to grow your business at first. As a new business owner, you’re limited on funds for marketing your company. Therefore, it’s important for you to concentrate on what you have. Tap into the community’s local marketing ...

Hiring Decision for a Lead Generation Company

Lead generation is an important aspect for helping businesses grow. Over the years, lead generation companies have sprung up because of the increase in demand for their services. Lead generation can be time-consuming for some businessmen so they opt to invest in these lead generation companies to h ...

Is your Company Information Vulnerable to Hackers?

Small businesses are a prime candidate for hackers around the world. This is primarily because small businesses tend to lack the extra IT fortifications that larger enterprise-based businesses employ. This doesn't make enterprise-level businesses exempt from hackers though. CNET and other news ...

How Safe Is Your Company’s Reputation on Social Media

Most of today’s businesses have gone online in order to reach more customers easily. Today’s generation is all about the online world, and social media is at the heat of it. Social media websites today are the hub of all online activity and companies try their best to exploit that to th ...

Ecological Marketing

Ecological marketing, also known as “Green Marketing”, is the method used for positioning a product or a brand as ecological in order to sell it, or by using environmental actions in order to add value to the brand’s image. As with many other types of campaigns, some are perfect, ...