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4 Benefits of a Geo-Fencing Marketing Campaign

Outsmarting the competition leads to increased sales. A new form of marketing, known as geo-fencing, can provide a company with the leverage required to succeed in today’s economy. Geo-fencing is a marketing technique that targets potential customer within a predetermined radius via a sm ...

Modern Consumer Ethics: Is Your Business Green Enough?

Modern consumers care about ethics enough to put their money where their mouth is, and this trend is likely to continue for the foreseeable future. Failing to be ethical, especially as far as sustainable business practices are concerned, will affect your bottom line.Ecology as a LifestyleAccording ...