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Are these Customer Reward Practices Hurting your Profits?

If you are like most business owners, you cringe every time a customer leaves your store upset. With customer acquisition costs being a staggering five times higher than keeping a loyal guest in the first place, it becomes worth it to worry about the details. To keep people happy, some business own ...

4 Benefits of a Geo-Fencing Marketing Campaign

Outsmarting the competition leads to increased sales. A new form of marketing, known as geo-fencing, can provide a company with the leverage required to succeed in today’s economy. Geo-fencing is a marketing technique that targets potential customer within a predetermined radius via a sm ...

4 Key Ways To Get The Best from Your Advertising

It is very hard to reach your goals in business if you are not using the most effective advertising tools to achieve your business' maximum potential for success. Below are the four most effective marketing moves, which should be the essence of your advertising to create a highly successful bus ...

What Live Chat Can Do For Your Landing Page

Live chat is one of the best options for businesses that want to engage their visitors and optimize their landing page. Websites that have live chat have been shown to maintain a much higher engagement rate with their audience, thanks to the customer-focused service that chat systems provide online ...

Facebook 101: How to Make it Work for Your Business

Many business owners understand how important it is to have a Facebook page and what it means to their company. However, some business owners have overlooked how important a Facebook page is meaning they are missing out on:Being Discovered - a Facebook page makes it easier for people to find your b ...

5 Tips to Creating a Successful Marketing Campaign

The best way to know your customers is by interacting with them on a regular basis. The information that is gathered through this interaction can be invaluable towards a successful marketing campaign. Marketing used to be as simple as setting up a few signs, placing an ad in the newspaper, or print ...

Marketing Techniques From Propaganda--And Why They Work

When we think of the most powerful marketing campaigns, we often think of memorable advertising efforts by popular brands and companies. When it comes to sheer effectiveness and audience appeal, however, there are few techniques more powerful than those used by propagandists.While propaganda in gen ...