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6 Most Common Digital Marketing Mistakes

The importance of digital marketing for today’s businesses cannot be overstated. In fact, a digital marketing strategy can make or break a business. Succeeding in digital marketing means getting it right on certain factors. A digital marketer should have an impeccable understanding of his or ...

Physical and Digital Data Storage - What You Should Do

There are two ways to store data in 2015—physically or digitally. Physically means to either print the data in some form to paper, tape, or a physical medium such as hard disk. Digitally, however, can take many shapes and forms. They each have pros and cons as far as security and accessibilit ...

Digital Marketing Always Gets a Leg-Up with A/B Testing

An enlightening new infographic has been published, highlighting the many benefits offered to business through the use of A/B testing. With the information contained in this infographic, it is clear to see that businesses which rely on digital marketing can always get a leg-up with the utilization ...

How To Start A Successful E-Commerce Business

These days, everyone seems to be jumping on the e-commerce bandwagon.  It’s an easy way to make a fortune, right?  Maybe, but there are plenty of mistakes you can make along the way.  Here are some tried and tested tips to make sure you get it right first time!Identify Your Nic ...

5 Steps for Effective Content Marketing

Fresh, interesting and good quality content is the key to driving traffic to your website. Here’s how to make your next content marketing campaign a great success.1. Who is your audience?For a marketing campaign to work it must be relevant to the audience you are trying to reach. All the diff ...

Limitless Space of Digital Marketing

In the era of the Internet, when almost everything is being uploaded and kept on cloud, it is necessary to change the way we think. One-direction linear thinking is not looked for anymore. While the blue-collar and even-white collar professions of the 20th century required focus and high level of p ...

Brilliant B2B Social Media Success Strategies!

Social media is extremely effective for B2B brands. These days people expect to see familiar brand on the social platforms they use and often spend time researching new brands there too. Here are some useful tips on how to maximize your social media presence as a B2B brand.Content distributionC ...

Trends and Strategies for Effective Marketing in 2014

Marketing remains a challenging industry where everyone is constantly finding new ways to reach the public. Methodologies and techniques must not only successfully get someone to glance at a presentation, but to also engage in a call to action. However, digital marketing has limitless opportunities ...