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Programmatic Buying - An Introduction

Last year, income derived from real-time bidding (RTB) exceeded $1.6 billion and 34% of all display advertising incomes are expected to come from RTB by 2017. Programmatic buying is therefore clearly set to become essential to any media buyer’s strategy.But why are media buyers now moving so ...

Retargeting: An Introduction

Retargeting, also known as remarketing, is hot gossip in the online advertising world right now. But what is retargeting? How does it work and when should you use it?What is retargeting?Retargeting simply means targeting potential customers via the internet by presenting them with adverts based on ...