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Mobile Marketing Lessons from SXSW

One of the things that took center stage in this year’s SXSW festival was mobile advertising and marketing. The massive interest in mobile can be attributed to the fact that marketers have embraced mobile advertisement on a large scale. Marketing related interactions were massi ...

Visual Branding Lessons to Hook Customers

What do you do in order to make your online business stand out in a hoard of countless others when thousands of Facebook posts and tweets are generated every second? How do you keep your business staying relevant among all this content? The answer may be simpler than you think.Human beings respond ...

Inbound Marketing Lessons by Etherios

Inbound marketing has been gaining traction for some time now, and a number of companies have started to promote themselves through the use of blogs, videos, whitepapers, SEO, and social media marketing.All of these are examples of inbound marketing methods and although they are being used on a lar ...

Alibaba Gives Branding Lessons

China has several large and leading businesses. However, these companies have a hard time establishing brands that are internationally strong. In fact, top five smartphone creators are in this sovereign state, yet only very few of western consumers can name those companies. So Alibaba is giving bra ...

Branding Lessons from Kitchen Superstars

Being part of the creative industry is hard as it is, but what happens when your creative work turns your very name into a brand? Does your creativity get sidelined due to your personal brand, or does the branding help in enhancing your creations? While most of the people think that the former of t ...

Oscar's Branding Lessons Not to be Missed

As much as the Academy Awards has been battling with trying to create a youthful image with class, the Oscars last night demonstrated that all one needs to connect with the young generation, is to fuse classic with up-coming events and artists. But for those who were not able to attend and missed t ...