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Search result: metrics

Making Metrics Work For Your Business

Understanding how your online marketing campaigns are performing is very important. How else can you improve your strategy if you don’t regularly analyse the metrics from each campaign? Metrics show you what’s working on your website, blog or marketing program; what’s not going so ...

Measuring What Matters with Analytical Tools

In the digital marketing world, much importance is placed on gathering statistical data and using it to evaluate the performance of your website. The sheer amount of data can be overwhelming and many people don’t know where to start when analysing it. Even worse, they don’t know how or ...