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6 Most Common Digital Marketing Mistakes

The importance of digital marketing for today’s businesses cannot be overstated. In fact, a digital marketing strategy can make or break a business. Succeeding in digital marketing means getting it right on certain factors. A digital marketer should have an impeccable understanding of his or ...

5 Common B2B Sales Mistakes To Avoid

Selling business to business (B2B) is a totally different ball game to that of selling to clients.  Here are five classic B2B mistakes your sales people must avoid.Mistake #1 - Thinking cold calls will bring in business.Cold calls once served a purpose in B2B sales but that was a lifetime ago. ...

How To Avoid Common Facebook Marketing Mistakes

Facebook marketing has become extremely popular among small businesses, but there are some pitfalls. Here are five common mistakes and how to avoid them.1. BroadcastingThe number one mistake to make on Facebook is ‘broadcasting’ your messages, rather than providing fans with relevant a ...

5 Fatal Retargeting Mistakes To Avoid

There is no doubt that retargeting is one of the most effective ways of reaching your target audience. It’s simple and cost effective and certainly deserves its place in your marketing campaign strategy. Unfortunately, just like cakes, you can have too much of a good thing. Here are five ret ...

Four Landing Page Mistakes to Avoid

 Your landing pages are an important way to attract people to your brand, so make sure you avoid these mistakes when setting yours up.It’s very name displays what it is - a landing page is a page on a website where traffic will be sent, whether from a banner ad, a link from an email or b ...

7 Catastrophic Retargeting Mistakes to Avoid

Retargeting can be a very powerful digital marketing tool when used correctly but mistakes can be costly both in financial terms and in damaged reputation. Here are seven retargeting mistakes to avoid at all costs.1. Too many impressionsExcessive retargeting of customers is to be avoided at all cos ...