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The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

What are the Four Key Points to Branding?

Branding means more than your company’s logo, image and company’s name. Branding is your customer’s experience with your products and services. Over time your company builds its brand through customer perception of your products. Your brand is your company’s name. If your br ...

The Importance of Trademarking Your Band Name

Imagine brainstorming and coming up with an awesome name for your band. It might have taken a long time to come up with the name or it was a name that your band came up with over coffee. Regardless of how long it took, the name fits your band. The band plays several venues under the name and become ...

Choosing The Right Company Name

Choosing the right brand name for your business or product can mean the difference between success and failure so it’s vital that you get it right. Here are some guidelines to help you get it right first time.Make it memorableToo many businesses opt for a bland, generic-sounding name which i ...