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5 Common B2B Sales Mistakes To Avoid

Selling business to business (B2B) is a totally different ball game to that of selling to clients.  Here are five classic B2B mistakes your sales people must avoid.Mistake #1 - Thinking cold calls will bring in business.Cold calls once served a purpose in B2B sales but that was a lifetime ago. ...

5 Ps To Selling Your Brand Online

These days, customers go online to research and check what their options are before attempting to purchase a product. Boost your sales by building your brand online. This is by far the cheapest and most effective way to advertise your product. There is no denying that online presence is a must for ...

Selling Your Business Through Social Media

Social media has increasingly become an essential marketing and advertising tool regardless of whether your business is large, small or somewhere in between. What began as a means of keeping in touch with friends has now become one of the most important online forums and is used by most people eve ...

New Zealand's Marketing Strategy

With a picturesque landscape worthy of a Monet or a Rembrandt, New Zealand is embarking on a multipronged marketing campaign that’s aimed to make people do more than just click. As a matter of fact, they are actively enjoining people to get off not just their seats, but also their countries.A ...

Ways Marketing Can Help You Increase Profits

It sounds fairly simple. Better marketing means more sales, which means bigger profits. No surprise, then, that many companies looking to improve profitability start looking at their marketing sooner or later. Yet increasing profitability (rather than raw revenue) is not quite as simple as doing mo ...