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Top 4 Technologies that Help Modern Small Businesses

In the United States, more than 20 million small businesses battle with large corporations for customers. While these small businesses do not have the same financial backing as Fortune 500 companies do, they have been able to successfully use technology to level the playing field. The following are ...

5 Steps to Grow Your New Business

Opening a new business is difficult. You rely on local consumers to grow your business at first. As a new business owner, you’re limited on funds for marketing your company. Therefore, it’s important for you to concentrate on what you have. Tap into the community’s local marketing ...

Marketing Your Small Business Through Social Media

In today's business environment, it’s crucial for every small business to create and grow a social media presence if they wish to really engage with their customers.  Despite this, only 61% of small businesses have an effective social media presence and there are still many misconcep ...

Branding is For Everyone, Even Small Ventures

Branding is considered one of the most important and crucial aspects of any company or business. Good branding is typically viewed as something that only large and well-known corporations are capable of doing and achieving. That’s quite a misconception because branding is for everyone, even f ...

Tips to Help You Build and Grow a Small Business Brand

A brand is identified as "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." It got it's name from the old custom of branding cows with iron, to know which cow belongs to which owner. Today, brands are less ...

Turn Your Craft Hobby Into a Small Business

How do you spend your free time? Do you ‘waste’ all those night hours drawing instead of sleeping? Do you find knitting to be fulfilling and beading calms you down? Did it ever happen that your money is miraculously spent on painting materials instead on clothes? And, while on the topic ...

Bundling as a Marketing Strategy for Small Businesses

While small businesses may not have the marketing budget of a large corporation, there are many strategies they can use to increase their sales. Market augmentation can consist of one strategy at a time or multiple concepts at once. The ultimate success of whether or not the strategies work depends ...

5 Essential Tips For Building Your Brand

Despite the continued economic downturn, there has never been a more popular time for start-up business ventures. People have become disillusioned with little or no pay rise each year, financial struggle despite being employed, and many have decided to strike out on their own.Good branding is cruc ...