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4 Benefits of a Geo-Fencing Marketing Campaign

Outsmarting the competition leads to increased sales. A new form of marketing, known as geo-fencing, can provide a company with the leverage required to succeed in today’s economy. Geo-fencing is a marketing technique that targets potential customer within a predetermined radius via a sm ...

Technology Boost for Lead Generation

Advancements in technology over the last decade provide plenty of great opportunities for companies to streamline their services and improve their efficiency. When it comes to lead generation, there are a lot of little boosts your business can enjoy with the help of technology. If you really embrac ...

Top 4 Technologies that Help Modern Small Businesses

In the United States, more than 20 million small businesses battle with large corporations for customers. While these small businesses do not have the same financial backing as Fortune 500 companies do, they have been able to successfully use technology to level the playing field. The following are ...

Tips To Warm Up Your Cold Calling Technique

Cold calling is not something than many people enjoy doing, yet it can be a useful way of finding new prospects for your business.  Here are two simple tips to help warm-up your cold calling experience.Tip #1: Set Goals for Yourself Setting yourself a few achievable goals is the best way to ke ...

Marketing Techniques From Propaganda--And Why They Work

When we think of the most powerful marketing campaigns, we often think of memorable advertising efforts by popular brands and companies. When it comes to sheer effectiveness and audience appeal, however, there are few techniques more powerful than those used by propagandists.While propaganda in gen ...