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4 Benefits of a Geo-Fencing Marketing Campaign

Outsmarting the competition leads to increased sales. A new form of marketing, known as geo-fencing, can provide a company with the leverage required to succeed in today’s economy. Geo-fencing is a marketing technique that targets potential customer within a predetermined radius via a sm ...

Tips To Warm Up Your Cold Calling Technique

Cold calling is not something than many people enjoy doing, yet it can be a useful way of finding new prospects for your business.  Here are two simple tips to help warm-up your cold calling experience.Tip #1: Set Goals for Yourself Setting yourself a few achievable goals is the best way to ke ...

Marketing Techniques From Propaganda--And Why They Work

When we think of the most powerful marketing campaigns, we often think of memorable advertising efforts by popular brands and companies. When it comes to sheer effectiveness and audience appeal, however, there are few techniques more powerful than those used by propagandists.While propaganda in gen ...

Techniques B2B Social Media Success

Social media is proven to be extremely effective for B2B brands and customers expect to not only find familiar brands on popular social platforms but to research new ones there too.Here are a few ways to maximize your social media presence as a B2B brand:Content distributionContent builds brand awa ...