Tego

Search result: testing

Paid Search Gets a Leg up from A/B Testing

The internet is an advertiser’s dream. Before the internet, who could ever think of reaching out to millions of potential customers with their brands and products without years of hard work? This is something made possible only by the mighty internet, and it has changed the way people do busi ...

Top 5 A/B Testing Blunders to Avoid

A/B testing is a process that can help any company optimize their website for maximum profits. However, this technique must be approached with the proper care in order to avoid any mistakes or unreliable results. Poorly performed A/B testing can have negative effects on your company and even result ...

Digital Marketing Always Gets a Leg-Up with A/B Testing

An enlightening new infographic has been published, highlighting the many benefits offered to business through the use of A/B testing. With the information contained in this infographic, it is clear to see that businesses which rely on digital marketing can always get a leg-up with the utilization ...

Getting the Best out of Interactive A/B Testing

In terms of marketing and business, interactive A/B testing is the process by which two variations – an original one and a modified one – are compared, in order to see the effectiveness of any changes that are made. Put simply, it allows you to compare, the regular sign-up page on your ...

A/B Testing Ethics Can’t Be Ignored

Every company tries to boost its business by reaching out to its consumers in one way or the other. Advertising one’s business through emails was common some years ago, and while it is still practiced today, there are many other ways to improving your webpages or attract more traffic to your ...

A/B Testing for Mobile Is Today’s Reality

Online businesses are always trying to change their websites for the better. They try to alter their webpages in ways that will increase traffic and lead to more sales. There are multiple ways in which they can determine which changes to make, but one of the most effective is the simple yet ingenio ...

Failed A/b Testing? Understand Why!

While the majority of small and large companies use Search Engine Optimization and other such techniques to promote their pages and businesses, many don’t even know about a way that is much more effective. A/B testing is a simple, yet comprehensive, marketing technique that companies can use ...

Email Optimization with A/B Split Testing

Email marketing campaigns are one of the many strategies that have been used by companies and businesses to engage to their consumers, advertise their brands, and increase their profits and sales. But how effective email marketing campaign is? Here is a good way of optimizing your email – per ...

10 Important Guideline for Running Your A/B Test

A/B testing is important to your company to make changes. A/B testing allows you to test one variable at a time. This gives you the results and allows you to pick the better of the two variables. A/B is used to make changes to your website, blogs, products, and emails. Deciding on what variable you ...

A/B Testing: 3 Basic Tests You Really Should Do

A/B testing is used extensively by marketers in many different industries as a tool to improve campaigns, landing pages, banner ads and the like. Marketing tests are an extremely useful tool with particular relevance for display advertisers. But there are so many elements suitable for testing, wher ...