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Building Brand Identity Through Advertising

During the infancy of marketing, a brand used to be an abstract and often misunderstood concept used by marketing managers simply to label a product and differentiate it from the competition. The core of a company’s branding efforts was its logo, which was ideally designed to portray trustwor ...

Visual Branding Lessons to Hook Customers

What do you do in order to make your online business stand out in a hoard of countless others when thousands of Facebook posts and tweets are generated every second? How do you keep your business staying relevant among all this content? The answer may be simpler than you think.Human beings respond ...