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Alison Page

Alison Page

About Alison Page

Alison is a small business owner, freelance writer, author and dressage judge. She has degrees in Equine Science and Business Studies. Read her full story at http://www.theladywriter.co.uk

Alison Page

Latest Posts

Tips To Warm Up Your Cold Calling Technique

Cold calling is not something than many people enjoy doing, yet it can be a useful way of finding new prospects for your business.  Here are two simple tips to help warm-up your cold calling experience.Tip #1: Set Goals for Yourself Setting yourself a few achievable goals is the best way to ke ...

5 Common B2B Sales Mistakes To Avoid

Selling business to business (B2B) is a totally different ball game to that of selling to clients.  Here are five classic B2B mistakes your sales people must avoid.Mistake #1 - Thinking cold calls will bring in business.Cold calls once served a purpose in B2B sales but that was a lifetime ago. ...

How Storytelling Can Boost Your Brand

Building a great brand for your company should be a key part of your marketing plan.  Storytelling can be a useful brand-boosting strategy.  Here’s how:Be GenuineA good story that appeals to customers will help to connect your business with them.  Think carefully about your sto ...

How To Make Your Blog Work Harder For Your Business

Your blog is one of the most effective ways of generating leads for your business.  Here are a few tips to help you get your blog working hard for you.Quality not QuantityContrary to what you might think, generating hundreds of leads is not necessarily a guarantee of success.  Try to attr ...

Great Content Keeps Visitors Coming

They say that ‘content is king’ and without fresh, good quality content your website will fail to generate much interest.  Here are a few tips to help you create engaging content for your audience.DiaryIn the daily whirl of running a successful business, it’s easy to forget i ...

Why Your Business Needs Its Own Blog

Today, every business worth its salt has a website.  The first thing most people do when looking for a service or product is go straight to Google.  But does your website have its own blog?A blog is a vital marketing tool in today’s world of e-commerce, and every business really sho ...

Marketing Your Small Business Through Social Media

In today's business environment, it’s crucial for every small business to create and grow a social media presence if they wish to really engage with their customers.  Despite this, only 61% of small businesses have an effective social media presence and there are still many misconcep ...

How Instagram Can Grow Your Business

Facebook is undoubtedly the number one social networking site on the net with over a billion users.  The most popular shared content item on Facebook is photos.  It therefore comes as no surprise that one of the most rapidly growing social media platforms is the image-driven, Instagram wi ...