Tego

LordSugar

LordSugar

LordSugar

Latest Posts

CRM Retargeting - New Kid On The Block

A couple of months ago, the email retargeting world was shaken to its very core when Google began automatically displaying email images. In case you don’t already know this, email retargeting works by placing a pixel within the body of an email. When the reader of that email views the pixel, ...

Inbound Marketing Pro Tips

Inbound marketing is a broad term covering activity that attracts visitors who may be actively searching for information regarding a service, industry or product. It’s really important to target your inbound marketing strategy effectively and here are some tips to help you do so.Establish go ...

Making Metrics Work For Your Business

Understanding how your online marketing campaigns are performing is very important. How else can you improve your strategy if you don’t regularly analyse the metrics from each campaign? Metrics show you what’s working on your website, blog or marketing program; what’s not going so ...

Techniques B2B Social Media Success

Social media is proven to be extremely effective for B2B brands and customers expect to not only find familiar brands on popular social platforms but to research new ones there too.Here are a few ways to maximize your social media presence as a B2B brand:Content distributionContent builds brand awa ...

How to Re-engage Cancelled Customers

Winning new customers is clearly vital in order to grow your business but what about past customers who have left you? Re-engaging customers who have cancelled their product subscription or stopped using your online service is just as important. Here are a few ways in which you can tempt past clien ...

Measuring What Matters with Analytical Tools

In the digital marketing world, much importance is placed on gathering statistical data and using it to evaluate the performance of your website. The sheer amount of data can be overwhelming and many people don’t know where to start when analysing it. Even worse, they don’t know how or ...

Beginner's Guide To The Perfect Landing Page

Creating an effective landing page is not the same as designing a successful website or email newsletter. In order to maximise your page’s success, there are certain criteria you have to bear in mind.What’s the purpose of a landing page?Your landing page must have a clearly defined pur ...

Re-brand Yourself In 2014!

Small business owners and entrepreneurs know all about branding, but how about your own personal brand? If you really want to make a splash in your professional life; maybe launch a new career or get that promotion, a change of image may be what you need.In order to progress and make that leap to ...