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JessieP

JessieP

JessieP

Latest Posts

Beware "Negative SEO"!

The internet is awash with online companies all competing for high Google rankings and SEO content writers have never been in so much demand. But the marketplace is so crowded that tried and tested strategies are no longer as effective as they once were and black hat SEO is becoming harder and har ...

Twitter Strategies For The B2B Marketer

Twitter is a great place for direct-to-consumer companies to develop and grow their client bases. Your business could benefit too from a platform which is all too often overlooked by business-to-business marketers.Here are some ideas that you could use to reach out to other businesses.Be professio ...

Choosing The Right Company Name

Choosing the right brand name for your business or product can mean the difference between success and failure so it’s vital that you get it right. Here are some guidelines to help you get it right first time.Make it memorableToo many businesses opt for a bland, generic-sounding name which i ...

4 Essential Mobile Marketing Tips

Of the many marketing tools and channels available to the small business marketer, a ‘must-have’ aspect of online marketing is, mobile. There are currently over 5 billion mobile subscribers globally so making mobile-friendly content accessible to them is clearly essential.Here are four ...

How To Enhance B2B Marketing Campaigns Using Online Video

Consumers just love video. Period. Over 182 million Americans alone watched online video last September, engaging in a total of 39.8 billion video views. Savvy B2B marketers are quickly realising the power of online video in their email marketing campaigns.Here are 7 great tips for harnessing the ...

Is Your Landing Page Effective?

Great landing pages are essential for any company that’s serious about its online marketing campaign. Your landing page really can make or break your business. Here are some ideas to help you get it right and create a great landing page.1. Website navigationYour landing page should showcase ...