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Sarah Johnston

Sarah Johnston

About Sarah Johnston

Sarah is an IT consultant with a degree in marketing. She enjoys helping others to learn the ins and outs of Internet, Website building and blogging.

Sarah Johnston

Latest Posts

How to Become a Password Guru

How many times do you have to hear about an account being hacked because a person was too lazy to create a secure password? This story is sad, but true. Thousands of people around the world are being hacked each day. Password security is your only defense against a hacker breaking into your account ...

Understanding the Design Elements of a Good Blog

A blog site essentially uses the same design techniques and elements as a website. However, the posts on a blog are displayed in an online journal format. When a person visits the blog, they view the entries in a reverse chronological order. A blog site demands the same attention as a website. Ther ...

Marketing 101: Niche Marketing

Marketing your products and services online can be a difficult task, especially when you don’t have a large advertising budget. However, it is possible to still compete with larger companies and market online. Niche marketing allows smaller businesses to advertise their products and services ...

How to Make Your Advertising Effective

For any business to have a successful advertising campaign, they must test and re-test their advertising results. However, a new business owner has a limited budget for their advertising and testing advertising results can be expensive. Therefore, it is important to create an advertising campaign b ...

What are the Four Key Points to Branding?

Branding means more than your company’s logo, image and company’s name. Branding is your customer’s experience with your products and services. Over time your company builds its brand through customer perception of your products. Your brand is your company’s name. If your br ...

How to Increase Your Website Traffic

Owning an Ecommercial site means generating traffic to your website to sell your products and services. Without traffic, your website sits idle and each day your business account remain empty with a zero balance. Who cares you have a great product to sell, if nobody can find your website, there&rsq ...

Promoting Your Online Business with Twitter

Twitter helps build your business brand and reaches more potential customers worldwide when you build your list of followers. When setting up your business account on Twitter play close attention to your profile page. Spend time writing your Bio and describing your business. Make your description i ...

10 Important Guideline for Running Your A/B Test

A/B testing is important to your company to make changes. A/B testing allows you to test one variable at a time. This gives you the results and allows you to pick the better of the two variables. A/B is used to make changes to your website, blogs, products, and emails. Deciding on what variable you ...

Integrating Video Chat To Your Websites

Is your company offering “Live Chat” to your customers? Today, people want answers when they shop on-line and with live chat they get just that. Integrating live chat into your website, blog, and Ecommercial stores increase sales for your business. Your customers want to speak to someon ...