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Larry Alton

Larry Alton

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Larry Alton

Latest Posts

5 Rules for Content Creation in the Legal Field

If you’ve been charged with writing a legal blog of landing page descriptions for a firm, you have a big challenge ahead of you. Content that’s designed for a B2C crowd needs to be both informative and entertaining. The legal realm is known for confusing jargon, and attorneys especially ...

4 Cloud Tech Myths That Refuse to Die

People are naturally wary of anything that’s new, and cloud tech is no exception. This is especially prevalent since the big dogs (CEOs, CFO,s etc.) are often in charge of whether or not a company moves into the cloud, and these higher ups are used to things running a certain way. Add in fear ...

Benefits of a Branding Makeover

Branding is more than just a logo or typeface that makes your company recognizable. It should be the first thing a customer recognizes about your company, whether they are on your website, viewing social media posts or walking into your storefront. However, every company must remember that branding ...

Should You Choose SEO or SMO to Market Your Business?

Savvy business management representatives know that digital marketing has to be an integral component of their advertising campaign these days. Internet use is growing more rapidly than ever, which means that more and more people are turning to their online access points to make purchases and pursu ...

Turn Your Passion into a Profit in 5 Steps

Your knowledge and passion are the best place to start a business, and the Internet makes it easier than ever. Traditionally, a new business required a large investment of time and capital. Many new business owners quit their day jobs and went without a salary for months.Today, you can start an onl ...

Bundling as a Marketing Strategy for Small Businesses

While small businesses may not have the marketing budget of a large corporation, there are many strategies they can use to increase their sales. Market augmentation can consist of one strategy at a time or multiple concepts at once. The ultimate success of whether or not the strategies work depends ...

4 Industries that Need Content Creation

The vast majority of small businesses don’t have a website of any kind. At the same time, mobile readiness is fully here with more Americans using mobile gadgets to get online than any other type of device. This means that not only do businesses of all shapes and sizes need web presence, they ...