About alexpejak

Alex Pejak is an economist currently working on a few projects in Australia. She is interested in topics related to market research and project management.


Latest Posts

The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

Ways Marketing Can Help You Increase Profits

It sounds fairly simple. Better marketing means more sales, which means bigger profits. No surprise, then, that many companies looking to improve profitability start looking at their marketing sooner or later. Yet increasing profitability (rather than raw revenue) is not quite as simple as doing mo ...