Why is Pinterest Interesting for Companies and Brands?
Pinterest continues to strengthen its leadership as a social network of first level in influencing the purchasing decisions of consumers.
Despite being the last to arrive, the platform planks has managed to interest the followers of social networking. In the U.S., more than 20% of these users aged between 18 and 50 years has used Pinterest.
This social network has been able to attract and retain among its most active consumers with higher incomes, especially female users. Of its 70 million registered users, 80% are women. Especially emphasizes the role of mothers, who are 61% more likely to use this platform that the average American social network users.
The social network of the boards noted for their ability to increase the rate of conversion of their shares and get that 47% of online customers have made â€‹â€‹a purchase based on recommendations found here.
It is a platform that is worn. 75% of your traffic comes from mobile devices, where the iPad now accounts for 48.2% of its activity. You harbors.
What is the major function of Pinterest?
Fashion, food and home accessories are in high demand among the public of Pinterest. The pins that work best are those that include deals, are the product along with its price and exploit their visual appeal. It stresses the use of color and image as a means to attract a lot of attention from users. Those publications that contain photos are able to get up to 3 times repines, while warm colors (red, orange and brown) takes up to twice interactions eg blue.
The pins that specify the price generate up to 36% more conversions. An engagement can be increased to 80% if you also include a call to action. 62% of mothers of Pinterest users buy mainly clothes and accessories from the content you discover on this platform.
When is the best time to publish on Pinterest?
The Business Insider report indicates that slots with more relevance to these users place after noon, between 14 and 16 hours, and late in the day, from 20 am until late at night.
What does the future hold?
Innovation and user experience are the characteristics that best define the social network of the planks. A comprehensive renovation of its site, in order to promote their usability, following the steps of his mobile app, fortified pin I offer complete and useful information on the areas that interest you, including even the ability to buy the product.
Furthermore, users can learn what's new and cool Pinterest suggestions from the pages of your favorite retailers thanks to the "Trending Now".
But this does not end the list of advantages of Pinterest as a driver of trade. Shortly brands can exploit this social activity for their own benefit, increasing the relevance of its proposals by inserting sponsored content. Advertising is expected to arrive soon to bulletin users, thereby opening a new avenue to impact the target audience.