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3 Great Retargeting Platforms

We all know that the internet is the rage these days. It has been like that for years now, and there are no signs of it dying down anywhere in the near future. People love to stay connected via the internet, and the ease it has brought to human life is something we cannot be ready to give up now that we have it.

Where everything else has been influenced by the internet, so too have businesses. People have taken their services and products online, and are doing whatever they can to get their audience’s attention. In order to do this, marketers use many techniques. A very effective one of these is known as retargeting. We are bringing you three of the newer platforms in the retargeting world, and they happen to be great ones!

But First, Let’s Understand Retargeting

Have you ever noticed that your Facebook News Feed started showing you ads about a website you had just visited, or of some product you’d been reading reviews of? If you have, then you are halfway to understanding what ‘retargeting’ means.

This is a form of digital marketing that allows a website to ‘track’ you after you have left it. It is a technology that uses cookies, which can’t be seen or noticed, to virtually follow those users who visit a website to view a product or a service but leave without buying anything.

That is how a website’s retargeting provider gets to know which webpage such users are visiting, and serves them with ads of the website they just came from. However intrusive this sounds, it actually works quite well. If you are also looking for a retargeting provider, here are 3 great ones that you should consider:

Meteora

Meteora is a fairly new retargeting platform that aims to help improve brand awareness and client engagement. What is interesting about Meteora is that it employs a system that learns about the particular audience that you want to reach. It learns from the users, through software as well as a team of analysts, and improves the overall experience for both the users and the marketers.

Stamedia

Stamedia is a platform that strives to help both users and marketers by using banner ads that users can interact with. The banners can be created with templates or customized to your ad’s needs. The important thing about these banners is that they let the users enter their information right within the ad itself, whether it is an email address, a delivery method, or anything else related to the particular service. This is a very innovative idea, as users don’t have to leave the page they are viewing just to visit the website the ad is leading them to.

Bidable

Small businesses did not have access to a Real Time Bidding technology before Bidable made it possible. These smaller companies can now reach 95% of the internet users in Europe and the US. Bidable excels in choosing the right ads for your business. It purchases the ads you need, when you need them, all by itself and takes out the guess work associated with buying ads. It can also help you with sending out automated campaigns, and provide you with real-time statistics and conversion tracking.

Whether you are selling a product or a service, retargeting is one of the most effective ways to get your products in front of the right audience at the right time, and any of these 3 platforms are sure to be enough in making your brand stand out.

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