3 User Experience Considerations for Lowering Bounce Rates

Bounce rates, which refers to the amount of people who visit your website and leave without browsing other pages, can dramatically hurt the bottom line of your online business.

Online marketers and web designers must collaborate to build strategies that increase engagement and conversion rates, while avoiding the leak of high bounce rates. This can be accomplished by creating compelling web content that’s quickly navigable with user-friendly website layouts.

Here’s how.

Link accuracy

One of the most frustrating things your visitors can encounter is broken links or URLs that don’t arrive at the correct pages. This is one of the fastest ways to lose viewers, and these potential clients may never return to your page again, if it develops a reputation for misleading links.

Conduct regular link verification tests with free tools offered by the World Wide Web Consortium to make sure they continue to work, especially when you delete or relocate information. This type of usability testing is crucial to your website’s success.


How easy is it for viewers to find the information they need on your website? Is your website navigation user-friendly, or do viewers need to sift through confusing menus and walls of text before they can find what they’re looking for?

Use website heat maps to see what your visitors are clicking on, and where they decide to leave. Use these metrics to refine your site navigation, so information is really easy to find.

Mobile optimization

Bounce rates can also rise if your website isn’t compatible with mobile browsers. Shoppers are increasingly turning to smartphones and tablets to make purchases.

Mobile shopping allows your customers to multitask and make purchases during periods of downtime, such as when they watch TV or find themselves waiting in a long line. If your website does not scale itself to mobile devices, then you could be missing out on a significant amount of traffic.

Work with your web design team to do cross-platform browser testing and ensure that your content can be found easily by mobile viewers. Take particular care to format multimedia to mobile standards, so your audiences can view your images and videos with ease.

Your business should prioritize the user experience to identify challenges, opportunities, and areas of success on your website. Your customers are less likely to leave your webpage if it’s easy to navigate, has valid links, and is optimized for mobile devices.

Don’t neglect user experience testing; work with a web development and design team to get your online presence up to speed.

Larry Alton

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

Larry Alton

Top Posts | Data Management

3 Cloud Alternatives to Keep Your Business Data Safe

Cloud storage has received a great boost recently as it is the most authentic and cost-effective solution for storing an enormous amount of business data. According to a number of studies, about 82% of enterprises stated that cloud storage software helped them to save a substantial amount of money. ...

VPN Can Give Greater Security to Your Transactions

We do so much online these days. We communicate online, send stuff online, shop online, play online games, watch movies, listen to music, pay bills online, and even bank online. When doing transactions or activities that deal with more sensitive data like bank accounts, credit card numbers and pers ...

Is the Next Big Security Threat Car Hacking?

Today, automobiles offer you the convenience of hands free communication and GPS systems. As the automobile revolution advances and the cars incorporate more wireless communication and navigation systems, they become more vulnerable to hackers. Security experts say that the idea of hacking cars isn ...

Saas Needs to Do Better with Data Recovery

Whenever people talk about SaaS, or Service as Software, they always think of the internet and the endless bounds of opportunity, waiting for someone who can control that force and turn it into something profitable. The internet is a place of endless possibilities, and it hasn’t ceased to imp ... ...

10 Steps to Secure Your Network from Unwanted Attacks

Businesses today rely on technology as their primary mode of communication. However, the more we use electronic devices to communicate, the more we leave our business open to personal attacks. Cybercriminals take advantage of unsuspecting businesses to hack their network and steal confidential info ...

How Can SMBs Benefit from the Cloud?

There are many reasons why small to medium-sized businesses (SMBs) should migrate to the cloud. SMBs have a greater opportunity to grow their business and save money on maintaining on-premises servers. Furthermore, when your business grows, there’s no need to buy more storage space or invest ... ...

Bloggers Should Shift to VPN

Blogs and VPN are two technical terms that most of us in this generation probably know about. It is advantageous for bloggers to use VPN, but the question is why.As of right now, there are millions of blogs on the Internet. These blogs cover a wide range of topics and their popularity has risen ove ...

Why Your Company Needs a VPN or Proxy Service

Once you log-on to the Internet and visit a website, your personal information is recorded. Websites now record your IP address, country, hosting service, your computer’s MAC address, browser, and browsing history. Furthermore, websites can locate your computer’s name if you use the pro ... ...

How to Become a Password Guru

How many times do you have to hear about an account being hacked because a person was too lazy to create a secure password? This story is sad, but true. Thousands of people around the world are being hacked each day. Password security is your only defense against a hacker breaking into your account ...