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4 Important Landing Page Tools

Marketing is absolutely paramount in today’s rapidly growing business world. Available advertising platforms has taken many forms and the internet is by far one of the best ones we have. As a result, we have an infinite number of websites that give us access to almost anything we need.

The problem here for marketers though is how to grab attention of their customers. What key features about a website catch and maintain the user’s attention? What makes a website boring thus turning its customers away? Small alterations can make a large difference, and these 4 landing page tools can turn out to be very important for your online marketing needs.

1. An Interesting and Informative Headline

The headline is the very first thing that catches the user’s eye. It should grab their attention as soon as they set their eyes on it. Clarity about what you want to say to the user and the product you’re selling is of paramount importance.

It should also be clarified that the heading shouldn’t be misleading. Readers want something catchy along with something that provides a suitable amount of information as to what is on the page.  

An example would be what Mozilla Firefox did with their website. They changed the heading of their new version to ‘Try Firefox 3, Download Now – Free’. This simple yet powerful header, proved fruitful and statistically excelled the original by 3.6%, with an outcome of more than 500 downloads during its testing period.

2. The Power of A/B Testing

The method of A/B testing also benefits the conversion rate of online forms, which proportionately results in more sales. Using different form layouts and recording their effectiveness can prove to be very helpful. Statistics have proved that contest forms, if optimized for readers, can increase the conversion rate by up to 35%. A/B testing can easily prove to be one of the most important out of these 4 landing page tools due to its effectiveness.

3. Calling the Users to Action

The CTA, or call to action, button is an important tool that marketers use to lead their users to subsequent pages. It requires just a little effort and shouldn’t be ignored. A recommendation is to keep the text brief and simple, avoiding long sentences and phrases.

4. The Importance of Graphics

As human beings, we are more attracted to visuals than we are to text. Graphics are processed faster by humans and visuals that give off precise information are a must-have addition to landing pages. It is important to test different images as some might actually lower the conversion rate. Examples of such images are those with bad aesthetics or text that is too large. The use of infographics can also demonstrate to be very beneficial as it provides a lot of information through a simple image.

These 4 tools make for a very effective marketing arsenal that webmasters can use to increase the productivity of their landing pages. One should remember that the smallest details can add to or subtract from the traffic that is attracted to a page. Elements like the right color, the perfect text size, and the most appropriate image for the header are some of the details that you should never forget to be attentive towards if you are to make your webpage reach the top.

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