4 Inbound Marketing Methods that Won't be Missed
Opening a virtual, online store is trickier than opening one in the real world where people can at least see it while walking by. In the online world, your brand has to stand out among potentially a million others to be seen by people.
This is where techniques like inbound marketing come in, which are used by marketers to better understand their current marketing success and improve on it. While there are many methods associated with inbound marketing, some have not been producing really positive results and have had a placebo effect on the marketers rather than anything real. Finally though, 4 of these methods are seeing a decline in their use, and they are surely not going to be missed.
- Vanity Metrics – Nothing but Pretty Numbers
People like to know that their content is being viewed and appreciated by their audience. Someone posting a photograph they took to Facebook will feel good after seeing that it has a 100 likes. Sadly, those ‘likes’ don’t mean a lot for someone trying to market their brand.
What matters for marketers in this case is the number of people who have interacted with you based on what you published. The amount of people who have asked you about your product, how they can buy it, and who have clicked on your links and visited your landing pages are the ones you should feel good about.
A lot of marketers used to be content with the number of their social media fans and followers, even those that hadn’t visited their landing pages. Thankfully, this trend is dying down and is one that would not be missed if it never saw the light of day again.
- Keyword Stuffing – Useless if You Don’t Understand It
For a number of marketers, stuffing their content with the same word or phrase over and over again was the way to make their page appear more often in search results. However, that is not the case. Your page will be better rated by engines like Google if you use quality content that your audience likes, using keywords only where necessary and where you can use them naturally.
- Buying Contacts – Waste of Money
If you could get anywhere in the world without doing hard work, everyone would be a billionaire. That is why it doesn’t help to skip the process of building a database of people who are genuinely interested in your brand and rather buying a contact list from list providers. Most of the people on these lists won’t even look at your content, and your marketing endeavors will become property of people’s SPAM folders.
- SPAM – Never Appreciated by Anyone
Talking of SPAM, let’s just get this out of the way; no one likes it! Many marketers, when they are too lazy to do any actual work for their brand, decide to send out emails in bulk, without any concern as to who their content goes to. This is sort of a last resort where marketers hope that a random person, totally uninterested in their brand, will be impressed by their SPAM and become a customer. Sadly, it just doesn’t work anymore with email providers becoming more and more diligent regarding the blockage of such unsolicited emails.
If you, by any chance, are still practicing any of these 4 inbound marketing methods, it’s time to invest your time and money in something that really works. A lot of marketers have already stopped using them, and soon they will reach an end altogether. The good thing is that we are sure these would not be missed.