5 Tips to Make Your Marketing Efforts Count this Holiday Season
The holiday season is fast approaching. Both service providers and product suppliers, including retailers, have started readying themselves to reap the big profits expected from the usual heightened sales activity. Everybody is looking to maximize their marketing efforts for this. For the past few decades, the amount of cash spent every year between Thanksgiving and Christmas has been rising exponentially. For instance, HubSpot reports that a 28% increase was observed between the years 2011 and 2012 alone, with this figure expected to continue going up.
How do you also prepare your business for the big profits-reaping season?
1) Direct Your Efforts Towards the Right Markets Using the Right Lists
However fantastic your messages are, if you target the wrong audience then your marketing efforts will be an exercise in futility. Take your time to go through your email marketing lists and map your marketing messages to the appropriate audiences. Some of the segments you could have in your lists include your current clients, those that you haven’t engaged in the last one year or so, potential leads, or users of particular products and services.
2) Consider Special Offers
According to a recent market study conducted by Gig Coin, 41.6% of consumers said that special offers are the most crucial factor guiding their purchase decisions during holiday seasons. It is therefore very important that you consider offering your online followers special deals, discounts, coupons and coupon codes that encourage them to spend, and more importantly, others to follow you.
3) Take Advantage of Social Media Marketing
In today’s world, social media has become so important that you can’t afford to ignore it in your marketing campaigns. Use all networks to your business' advantage, make your brand message very clear, and create a strong and solid social media presence. Make sure your company’s message is reaching maximum audience by making it mobile-ready and linking your Twitter, Facebook and YouTube accounts. Let your followers know exactly what you are offering. In addition to enhancing your brand consistency, posting the same content across all the networks that you have presence in also saves you lots of precious time.
4) Keep the Surprises Flowing
Be ahead of your competition by going beyond what customers expect. Rather than just the usual email messages and providing easily accessible information, have surprises as well. For instance, show your clients how important they are to your business by thanking them both personally and publicly on your social media networks once in a while, sharing their stories, setting up a referral rewards program, and sending them personalized thank-you cards.
5) Get to Understand Your Target Market
Sustaining a successful and long-term marketing campaign demands that you take time to know your audience really well and what they expect from you. Study past sales trends and know how they associate with surrounding or situational events. Know what marketing efforts have in the past resulted to the most successful measurable outcomes. Then look for ways of replicating these successes.
Market statistics indicate that up to 40% of American buyers begin doing their holiday shopping between October and November, with sales and discounts being their most crucial motivating factor. Take all these factors into consideration, incorporate the best marketing strategies we have discussed above an start now!