5 key success factors of Marketing Attraction

The online world becomes a second home for the users. The time we spend online, low tolerance we have to the intrusion, as well as more selective ability to demand information are some of the key factors.

We are all aware that the revolution of Internet and social networks has resulted in a 180 ° turn in the forms of relate. And this influences already not only in relationships, but the brands with consumers. The latter demand continuing firms interaction and a greater volume of information.

The more traditional marketing activities that we quit customers to purchases of our products have passed into the background. And increasingly greater importance reaches the capacity of consumer attraction to our brands.

I will show 5 factors that have marked the success of this type of marketing, the attraction:

1- users spend a large part of our time online

According to a study conducted by the Agency Kanli, Spain spent 23.8 hours per month online, while 37 pass in the United Kingdom and United States, 32. A number that increases every year and which shows the importance that is acquiring Internet. In addition, a high percentage of those hours spent them looking for products or services that we want.

Therefore, we value more and more brands that are well positioned in the search engines, which have optimal strategies of content, offering shopping facilities and web pages or sites of ecommerce with a neat usability.

2- more intrusive actions are increasingly less tolerated by users

Online users have increasingly less tolerance to the banners that hinder our navigation, as well as spam coming to our inboxes. For this reason, less intrusive actions climbing steps in the ranking.

3- users increase the level of demand

The large volume of information in which we find ourselves every day on social networks and other online platforms makes that we become more selective. Already not worth us ads in what we talked about the wonderful thing that were the products or services. Now we want content to entertain us and that we educate. Content that provide us with added value.

4- Google benefits this type of strategy

The latest updates that have been made in recent times in the algorithm of Google benefit to companies that carry out attraction marketing strategies. Punishing the more intrusive actions, they deceive users or just looking to sell.

5- interaction or two-way communication

This type of marketing actions favor bi-directional communication. Against the more traditional actions that facilitated communication pyramid, top down. That is why, in a society where information is becoming more democratized, are awarded actions committed by the interaction.

In short, users want to find information that we want when and where to look for it, besides, we have zero tolerance to the intrusion. For this reason, companies must bet on marketing activities that attract customers and do not push them to buy.



Top Posts | Marketing Data

Excessive Programmatic Buying Can Reduce Viewability

In the ever-evolving world of technology, plenty of companies are looking to take advantage of the latest advancements in order to get ahead of their competition. Programmatic buying is a common technique employed online, allowing the increasingly complex process of digital marketing to become comp ...

Marketing 101: Niche Marketing

Marketing your products and services online can be a difficult task, especially when you don’t have a large advertising budget. However, it is possible to still compete with larger companies and market online. Niche marketing allows smaller businesses to advertise their products and services ... ...

5 Tips to Creating a Successful Marketing Campaign

The best way to know your customers is by interacting with them on a regular basis. The information that is gathered through this interaction can be invaluable towards a successful marketing campaign. Marketing used to be as simple as setting up a few signs, placing an ad in the newspaper, or print ...

The Unavoidable Tools for Marketing Automation

With the growth of technology today, businesses are no longer limited to their physical areas of existence. Markets now extend beyond borders and boundaries. This expansion into new territory has somewhat made marketing automation unavoidable.Marketing automation software makes it easier for us to ...

The Top 8 Law Firm Marketing Strategies

The major objective of any law firm company is to acquire new clients and increase their business through existing clients. Different and effective marketing techniques can help you achieve these objectives. In today’s world, most of these objectives can be accomplished through the internet. ... ...

Following Ed Zimmerman to a Successful Startup

Before we follow Ed Zimmerman, let’s find out who he is first. He’s a lawyer, an investor, a writer, and an advisor. Okay, that seems reassuring enough.But why even bother getting help in setting up a startup? Surely, it can’t be that hard to start a business and turn it into a su ... ...

Marketing Techniques From Propaganda--And Why They Work

When we think of the most powerful marketing campaigns, we often think of memorable advertising efforts by popular brands and companies. When it comes to sheer effectiveness and audience appeal, however, there are few techniques more powerful than those used by propagandists.While propaganda in gen ...