5 key success factors of Marketing Attraction
The online world becomes a second home for the users. The time we spend online, low tolerance we have to the intrusion, as well as more selective ability to demand information are some of the key factors.
We are all aware that the revolution of Internet and social networks has resulted in a 180 ° turn in the forms of relate. And this influences already not only in relationships, but the brands with consumers. The latter demand continuing firms interaction and a greater volume of information.
The more traditional marketing activities that we quit customers to purchases of our products have passed into the background. And increasingly greater importance reaches the capacity of consumer attraction to our brands.
I will show 5 factors that have marked the success of this type of marketing, the attraction:
1- users spend a large part of our time online
According to a study conducted by the Agency Kanli, Spain spent 23.8 hours per month online, while 37 pass in the United Kingdom and United States, 32. A number that increases every year and which shows the importance that is acquiring Internet. In addition, a high percentage of those hours spent them looking for products or services that we want.
Therefore, we value more and more brands that are well positioned in the search engines, which have optimal strategies of content, offering shopping facilities and web pages or sites of ecommerce with a neat usability.
2- more intrusive actions are increasingly less tolerated by users
Online users have increasingly less tolerance to the banners that hinder our navigation, as well as spam coming to our inboxes. For this reason, less intrusive actions climbing steps in the ranking.
3- users increase the level of demand
The large volume of information in which we find ourselves every day on social networks and other online platforms makes that we become more selective. Already not worth us ads in what we talked about the wonderful thing that were the products or services. Now we want content to entertain us and that we educate. Content that provide us with added value.
4- Google benefits this type of strategy
The latest updates that have been made in recent times in the algorithm of Google benefit to companies that carry out attraction marketing strategies. Punishing the more intrusive actions, they deceive users or just looking to sell.
5- interaction or two-way communication
This type of marketing actions favor bi-directional communication. Against the more traditional actions that facilitated communication pyramid, top down. That is why, in a society where information is becoming more democratized, are awarded actions committed by the interaction.
In short, users want to find information that we want when and where to look for it, besides, we have zero tolerance to the intrusion. For this reason, companies must bet on marketing activities that attract customers and do not push them to buy.