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5 Retargeting Tips for Corporate Employers

Retargeting is a powerful form of targeted advertising that enables you to show banner ads to customers who have already communicated with your business through emails or by visiting your employment website. If you want to produce ROI and bust applications with retargeting, there are several tips that can help you with getting the best results.

Audience Segment

You can target your audience on the basis of demographic information. It may include gender, age, geographic data, or your website’s subject matter. This way you can create ads for applicants in various stages of the application process. Your goal is to show relevant ads to clients who are browsing through your website and might be interested in working for your company.

It is simple to put different retargeting pixels on different pages. You can also adjust creatives to the potential applicants and their engagement. Let's take for example the possibility that Facebook is hiring programmers in Florida. Facebook could run a retargeting campaign and retarget users who visit "Programmers" - a job category - and "Florida" - a location. They can note in the banner ads they are hiring Programmers in Florida. The users will be engaged due to higher relevancy of your ads and audience segment.

Creative Elements

When users come to your employment page, you have an opportunity to show them creatives that convey the right message. You want to note that your workplace is the best and show them reasons why they should complete the application. You want to use creatives that urge users to sign up for job alerts, apply for a job, or join a talent community. You need to create memorable ads by developing a simple design with concise copy and big buttons for clicking.

Frequency Caps

Frequency caps are useful tools that will help you limit the number of times your ad will be displayed to a user. This will keep the users from feeling overwhelmed by continuous ad display. Additionally, you will not waste your time, or money, by displaying ads to people who are not interested in your services. Serving 15 to 20 impressions per user on a monthly basis is enough to help build brand awareness.

The Duration of Cookie

Since serving ads to users who aren’t responding is not beneficial, it is recommended that you serve ads for 90 days only. This way, your banners will not become dull and decayed. Having the same ads for months will result in lower campaign performance in spite of strong creatives.

Burn Code

This code will help you to untag users who performed some action, whether they applied for a job or joined a talent community. Users become frustrated when they see ads asking to take an action for an action they have just taken. They are not sure whether their application was received, and they might question the employer. With burn code, you never ask them or show them the same thing twice.

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Dajine

About Dajine

An ordinary person with great love for internet business

Dajine

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