Tego

6 Most Common Digital Marketing Mistakes

The importance of digital marketing for today’s businesses cannot be overstated. In fact, a digital marketing strategy can make or break a business. Succeeding in digital marketing means getting it right on certain factors. A digital marketer should have an impeccable understanding of his or her brand, a deep understanding of the brand’s marketing history and awareness of what the customer needs. Unfortunately, newbie entrepreneurs make certain mistakes that limit the early growth of a business. Below, some of these mistakes are elucidated.

Failing to Understand the Consumer

The consumer is the most important person to a business. That, therefore, means that failing to understand the tastes and traits of the customer can be suicidal. To succeed, a business not only needs to focus on the needs of existing and potential customers, it is necessary to have a long view of their prospects. An entrepreneur needs to have detailed information about the consumer, how they spend their time and the kind of services they will need in the near future. That is the surest way to make the marketing successful.

Failure to Plan Adequately

Failing to plan is equivalent to planning to fail. For any marketer, not having clear goals and a distinct plan to achieve them is a direct path to failure. Unlike the common belief that planning is a grueling task in a room filled with decision makers, planning is simply analyzing your current status-strengths, weaknesses, needs and goals. From that, you will spend every single coin in the marketing budget on the right thing. 

Lacking Focus

Of course, it is impractical to do it all at the start. Progressive, small and concerted effort is what has made the best out of big businesses of today. It is imperative that entrepreneurs focus on the prospects that their services or products fit in well. On top of that, add measurable goals used by some top players in the industry. From these meaningful short-term results, long-term goals can be made. 

Having Unrealistic Expectations

Digital marketing is not a sprint, but a long race. Achieving instantaneous results is impossible, not unless your first post goes viral. Otherwise, you will have to make constant adjustment to your digital marketing campaigns until you achieve a steady stream of customers. Although some marketing strategies like social media marketing tend to have shorter turnaround times, others like search engine optimization (SEO) can stretch up to six months to show meaningful results.

Failure to Budget Properly

Marketing is a businesses’ bloodline. Failing to allocate enough money for marketing can bring the entire business to its knees. You need to have a healthy amount of talent to achieve your goals. If you do not have enough in-house talent, be sure to outsource from other companies. 

Marketing on Too Many Social Media Networks

Although it might feel like the right thing to do, all that focusing on too many social media networks does is weaken the entire marketing campaign. Instead of marketing on every single social media platform, keep your social media on a few platforms that are easy to manage hence feeding your target audience with information on constant basis. 

To finish, other digital mistakes that an entrepreneur should avoid include ignoring mobile phone friendly strategies, not supporting online marketing with offline marketing, using outdated SEO methods and not taking a track of achieved results.

 

Image credit: matrixinternet.ie 

Hulkara

Hulkara

Top Posts | Social Media

6 Most Common Digital Marketing Mistakes

The importance of digital marketing for today’s businesses cannot be overstated. In fact, a digital marketing strategy can make or break a business. Succeeding in digital marketing means getting it right on certain factors. A digital marketer should have an impeccable understanding of his or ... ...

2015 Trends in Social Media Marketing

It wasn’t that long ago that people did the majority of their shopping in physical stores in their community. If you look at the current figures and your own behavior, you will realize that online shopping has taken over. The question is how much of these sales will come from social medi ... ...

Photo Credit: HTSABO

Top Promotion and Marketing Tips on Social Media

In today’s world, social media is fast taking over both our interpersonal as well as business communication space. For instance, the leading social media site, Facebook, boasts of 1.4 billion plus members, with more than 800 million unique monthly visitors. Twitter has a 300 million ... ...

Marketing Your Small Business Through Social Media

In today's business environment, it’s crucial for every small business to create and grow a social media presence if they wish to really engage with their customers.  Despite this, only 61% of small businesses have an effective social media presence and there are still many misconcep ... ...

How Instagram Can Grow Your Business

Facebook is undoubtedly the number one social networking site on the net with over a billion users.  The most popular shared content item on Facebook is photos.  It therefore comes as no surprise that one of the most rapidly growing social media platforms is the image-driven, Instagram wi ... ...

Bringing SEO, Social Media, and Content Marketing Together

SEO, social media, and content marketing each have specific strengths. To gain maximum profit, they must be used together, effortlessly. When these elements work together, they complement each other while reaping the benefits of their built-in potentials. Companies realize that they must use SEO to ...

How Great Reviews Can Drive Your Business Forward

A business can succeed or fail depending upon what’s said by its customers about the goods or services you provide.  Statistics show that 90% of people will make a decision to buy based on other people’s online reviews.  Likewise, 86% of consumers would be put off buying a pro ... ...