7 Clever Twitter Tools Your Business Should Be Using

It is common for all businesses – big or small – to struggle and decide which social media platforms to engage with and invest their times on. Twitter is undeniably one of the top picks of both social media marketers and business owners for its benefits not only in marketing (lead generation + branding), but also in customer service (customer interaction + customer care improvement).

Twitter’s situation is not showing the slightest bit of decline right now and it is imperative that you take advantage of their growing stage smartly. In order to do so, we’ve screened the many and put together 7 clever Twitter tools your business should be using (we’ll also tell you why):

#1 Strategize with Topsy Experts would agree that, although levered on building brand awareness, successful social media marketing is not just about you and your brand. To set and meet your Twitter marketing goals, you need to listen: know what your customers are saying and what your prospective clients want to hear. Our top choice for this is now Apple-owned Topsy – a powerful “social media search” tool that allows you to view actual and indexed tweets since Twitter’s day 1 launch in 2006.

#2 Grow your network with TweetAdder You cannot expect Twitter to work without followers. One thing people (or businesses, for the matter) do in order to gain followers is to follow (to hopefully get a follow-back) other users. There are various tools that can automatically do this for you. However, this doesn’t ensure that you target users who are interested in your content. That’s where Tweetadder comes in: it finds people talking about topics related to your business and automatically follows them. In addition, TweetAdder gives you the option to send an automatic welcome DM to new followers—tell them about your business, product, and/or promotions. Its other automated features include unfollow, messaging, and black and white lists creation among many others.

#3 Never run out of valuable things to share with SocialOomph The best thing we like about SocialOomph is the number of FREE features it gives its users. These features include unlimited number of Twitter accounts registered and managed under a single SocialOomph account. What we also like is that SocialOomph gives you URL shortening, keyword tracking, and tweet scheduling with a free account. Plus, you can keep a tank of tweets that SocialOomph can either randomly or sequentially post. These tweets return to your tank for later use, allowing for tweet circulation so your twitter site doesn’t look and sound repetitive.

#4 Tweet and more “like a boss” with Hootsuite Hootsuite is a social media dashboard designed for managing (almost) endless social media accounts from various social media platforms. It is a wonderful tool to use if your twitter for business is managed and/or accessed by a team or if you handle several twitter accounts that are linked to several social media channels (Facebook, Pinterest, LinkedIn, and etc.). Hootsuite lets you customize you dashboard—allowing you to stream live “brand mentions” so you can automatically engage with and/or retweet in real time.

#5 Post your updates with user-friendly TweetDeck Like Hootsuite, Tweetdeck offers a customizable dashboard. While Hootsuite is better for tracking users, we slightly find Tweetdeck better for posting your tweets. While both allow management of multiple accounts, Tweetdeck’s interface is more user-friendly and for the less complex/techy user. Tweetdeck puts all of your accounts together in one window—no complex tabs and buttons.

#6 Go beyond plain texts with Twitpic Although Twitter and other platforms readily allow for sharing of photos and videos, Twitpic makes it easier. By linking your Twitter account with Twitpic, you can upload photos and videos and create a reservoir of shortened links that you can insert in your 140-character post. This makes reusing of images, videos, and GIFs a breeze. Plus, who wouldn’t say that microblogging-turned-media-sharing isn’t awesome?

#7 Monitor your growth (and decline) with Klout Just because you are using Twitter for business does not necessarily mean you need to be so serious. Klout is a fun way to monitor your “influence” in the twitter-sphere. A sign up isn’t necessary. All you need to do is log-in with your existing Twitter account and authorize Klout.

What we like best about Klout is its reliable rating system where you get rated on a scale of 100 – based on your Twitter influence. Another of its catchy additional features are follow suggestions, scheduling, and article sharing: based on your chosen category, Klout finds interesting articles which you can share (or, schedule for automatic sharing later). It also gathers user profiles who tweet in the same category you do so you can follow, engage, and grow.


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Sophia Nicohle Besitka

Sophia Nicohle Besitka

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