A Picture Tells a Thousand Stories! Use Instagram to Promote Your Business
Instagram is a treasure site for gaining a wider social media audience. However, you can’t treat it in the same way that you do other sites. There are some crucial tips to help you make the most of Instagram. Here are some top picks:
Let Pictures Tell a Story
Make the most of Instagram by posting images that can work to tell a narrative in order to engage with your viewers. However, do not swamp your followers with loads of business-related pictures. Make sure you have a balance between your business and light-hearted images as these will intrigue followers and make them interested in what you have to say.
Don’t Forget to Follow
Always follow your followers! Even if you have many followers, it can be highly beneficial to all of them if you show that you are willing to make the effort to follow them in return. Besides, by following other companies you can link to similar-minded businesses, which can help to increase your business networking.
Use the Hashtag Wisely
When using a hashtag on Instagram, make sure that it means something and is not just thrown in because you feel you need to use one. You also don’t want to saturate your followers with loads of hashtags, which can be annoying. Rather focus on one or two per picture, but make them meaningful. You can do this by digging around into the latest hashtag trends: what hashtags are people using? Is it #SelfieSunday, for instance, or #ThrowbackThursday? Think of creative, interesting ways in which you could use these in your posts. For instance, if you are a car dealership and you sell Chevrolet cars, you could upload a photo of a vintage or classic model as a Throwback Thursday post.
Let Followers Inside
Part of engaging with your followers is becoming a little more social media intimate with them. This can be done by showing them images of what happens in your business on a day-to-day basis, such as by offering them a snippet view of your kitchen if you own a restaurant, or the latest amazing ink designs that you have recently done on customers at your tattoo studio. This gives life to the business you are hoping to promote.
photo credit: <a href="http://www.flickr.com/photos/thomasleuthard/5581930231/">Thomas Leuthard</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
About Giulia Simolo
I am a journalist and author from South Africa.