Tego

Attracting Millennials

Brands have been trying to figure out how to attract the Generation Y having realized that this group of consumers can have a hugely positive impact on a company's bottom like. But how in the world are marketers going to attract millenials and get them on board with their brand?

Millennials, or the Generation Y as what the media calls them, is the term used to describe a segment of the population that came to maturity around the turn of the 21st century. Millennials, short for Millennial Generation, are the last generation born in the second millennium and they are considered to be the next great generation by a number of experts and authors.

Millennials have been observed to be civic-minded, confident, tolerant, and have strong sense of entitlement. According to studies, they are also a generation that will adopt brands and tremendously support anything that they find delightful, enjoyable, and entertaining but useful and practical at the same time. Research also shows that the Generation Y is also strongly loyal and are fitting to help in the recognition or acknowledgement of brands and the roles these brands play in their lives.

Because of such traits, brands have been working to get this generation to like and patronize them. Having millennials as loyal consumers can greatly benefit any brand and can turn things around for passing or fledgeling brands. But how are marketers going to attract millennials and get them to make their brands part of their lives?

Here are some useful tips content marketers can apply to get the much coveted millennial approval.

  • Set the atmosphere - Provide a repository or receptacle for them to experience a particular emotion. Create an atmosphere where they can relate to you and you can relate to them to form a personal bond or relationship.
  • Provide an escape – Millennials are individuals making their way to adulthood. For you to help them with the challenges and struggles facing them, give them a way to escape and give them a glimpse of a great life. Inspire and encourage them while you reinforce their beliefs, culture, and values of embracing life and finding excitement and happiness.
  • Help them feel wittier or smarter – Provide life hacks, tips on how to succeed in areas or fields they are interested in, and other content experiences that will make them feel a bit smarter or wittier.
  • Assist them in discovering things – Provide tools that will ignite their interest and fuel their desire to discover new things. Help them see topics in a whole new way or from a different perspective. This will engage their fascination, eagerness to learn, and inspire them to explore what life has to offer.

With brands having millennials on their side as loyal consumers and parnters, they will reap the benefits of favor, fame, recognition, and patronization.

More about
DreamNoMore

DreamNoMore

Top Posts | Branding

The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

Your Startup Deserves Perfect Branding

Startups are becoming more and more popular, particularly with young entrepreneurs who don't have much experience when it comes to running a business. In order for your new company to be successful, your branding needs to be perfect. The way you market your company and attract new clients can b ... ...

Important Branding Lesson from Ratan Tata

Ratan Tata, one of the most successful Indian businessmen of all time and former chairman Tata Group, has revealed an important branding lesson after admitting to mistakes being made in the marketing for the Nano car brand. Labeling the car as “cheap” was, in Tata’s eyes, a clear ... ...

Branding Versus Advertising: How Different are the Two?

What is the difference between branding and advertising? You would be surprised by the number of marketers who do not really comprehend the difference. Both concepts are constituted in marketing and have the ability to impact each other. Differentiating between the two will boost your marketing str ...

How Is Your Brand Viewability?

The world of digital marketing is ever expanding. With the popularity of the internet, marketers from all over the world have taken their businesses online in the hope to reach out to a lot more people than they could ever before.But what happens if your advertisements online are never seen by the ...

Building Brand Identity Through Advertising

During the infancy of marketing, a brand used to be an abstract and often misunderstood concept used by marketing managers simply to label a product and differentiate it from the competition. The core of a company’s branding efforts was its logo, which was ideally designed to portray trustwor ... ...

How Storytelling Can Boost Your Brand

Building a great brand for your company should be a key part of your marketing plan.  Storytelling can be a useful brand-boosting strategy.  Here’s how:Be GenuineA good story that appeals to customers will help to connect your business with them.  Think carefully about your sto ... ...