Tego

Branding Goes Punk

These days, businesses stress out the importance of being able to set themselves apart from their competitors. This is what we commonly know as branding and businesses are known to pay big bucks for this. The whole concept of branding is not an easy one and requires marketing expertise to some extent. Yet, one punk band which seems to be so far disjointed from marketing was able to perfect the art of branding.

The Sex Pistols were a punk rock band back in the 1970s. Although they only had a short career with the music industry lasting for only two and a half years, they are still well known today due to their excellent branding skills. Businesses can definitely learn something from the punk band that made branding seem so easy.

  • Have a common goal. The Sex Pistols were very good in finding a common goal which rounded up supporters. In their case, they capitalized on their dislike for monarchy and social conformity. With this, they released the single “God Save the Queen.” Not everyone would agree to this sentiment but those who do would jump right in. 

For businesses, this could help them connect with their customers more. Looking for a shared goal or sentiment with customers and capitalizing on this could create an instant connection between businesses and customers.

  • Get as much exposure as you can. There is a saying that there is no such thing as bad publicity. The Sex Pistols took this to the extreme and even getting to the point of being arrested. As extreme as this all sounds, they got what they wanted. It’s not just the media coverage; they are remembered for doing something so outrageous that everyone was able to witness. 

You don’t have to do anything outlandish just to get some media exposure. However, whatever chance you can get, you should take. Maximize whatever opportunity you can get to have as much exposure as possible. In this day and age, that wouldn’t be too difficult as there are several channels online that you can make use as well.

  • Create the experience. The Sex Pistols weren’t just making music. They were creating a whole new experience; they were creating a way of life. Rock as we know it has been forever changed with their influence. 

In the marketing world, selling a product is not enough. You have to sell the entire brand and ensure that your customers become advocates. To stay competitive across several industries, you shouldn’t just focus solely on conversions but on converts as they would keep coming back to your brand.

The Sex Pistols may seem like an unlikely model for branding. Yet their status as revolutionary punk rockers who have made a huge impact on the music industry in spite of only a few short years is a testament on how well they are able to optimize the whole concept of branding. So if rockers whose business is to create music would be able to perfect branding, then there is no reason why you can’t.

More about
DreamNoMore

DreamNoMore

Top Posts | Branding

The Legal Side of Branding

Not tending to the legal side of branding has produced unnecessary setbacks for too many businesses. Trademark infringements are filed on a daily basis, and the high-profile ones which make it into the news represent just the tip of a very large iceberg. Here are a few ways you can protect yourself ...

Your Startup Deserves Perfect Branding

Startups are becoming more and more popular, particularly with young entrepreneurs who don't have much experience when it comes to running a business. In order for your new company to be successful, your branding needs to be perfect. The way you market your company and attract new clients can b ... ...

Important Branding Lesson from Ratan Tata

Ratan Tata, one of the most successful Indian businessmen of all time and former chairman Tata Group, has revealed an important branding lesson after admitting to mistakes being made in the marketing for the Nano car brand. Labeling the car as “cheap” was, in Tata’s eyes, a clear ... ...

Branding Versus Advertising: How Different are the Two?

What is the difference between branding and advertising? You would be surprised by the number of marketers who do not really comprehend the difference. Both concepts are constituted in marketing and have the ability to impact each other. Differentiating between the two will boost your marketing str ...

How Is Your Brand Viewability?

The world of digital marketing is ever expanding. With the popularity of the internet, marketers from all over the world have taken their businesses online in the hope to reach out to a lot more people than they could ever before.But what happens if your advertisements online are never seen by the ...

Building Brand Identity Through Advertising

During the infancy of marketing, a brand used to be an abstract and often misunderstood concept used by marketing managers simply to label a product and differentiate it from the competition. The core of a company’s branding efforts was its logo, which was ideally designed to portray trustwor ... ...

How Storytelling Can Boost Your Brand

Building a great brand for your company should be a key part of your marketing plan.  Storytelling can be a useful brand-boosting strategy.  Here’s how:Be GenuineA good story that appeals to customers will help to connect your business with them.  Think carefully about your sto ... ...