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Branding Quotes to Keep You On Your Game

The best entrepreneurs learn from those that have achieved great things before them - but are not afraid to take things one step further. When dealing with issues such as branding for your business, get inspired with these thirteen quotes. 

1. "You can't have style if you don’t have substance." - Ozwald Boateng 

2. "In expert tennis, 80% of the points are won, while in amateur tennis, 80% are lost. The same is true for wrestling, chess, and investing: Beginners should focus on avoiding mistakes, experts on making great moves." - Erik Falkenstein

3. "Know what your customers want most and what your company does best. Focus on where those two meet." - Kevin Stirtz

4. "A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company." - Amir Kassaei 

5. "If you are not a brand, you are a commodity." - Philip Kotler 

6. "When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?" - Crystal Black Davis

7. "Personal Branding is the combination of one’s skills and talents to produce value for people that creates an impression, a perception and reputation in the mind of others." - Bernard Kelvin Clive

8. "So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead." - Seth Godin 

9. "When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services." - Kytka Hilmar-Jezek 

10. "Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something." - Steve Jobs 

11. "A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." - Scott Talgo

12. "The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand." - Larry Webber

13. "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." - Jeff Bezos

photo credit: <a href="http://www.flickr.com/photos/alicepopkorn/6218638550/&quot;&gt;AlicePopkorn&lt;/a&gt; via <a href="http://photopin.com&quot;&gt;photopin&lt;/a&gt; <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/&quot;&gt;cc&lt;/a&gt;

 

Giulia  Simolo

About Giulia Simolo

I am a journalist and author from South Africa.

Giulia Simolo

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