Business Writing Tips for Your Marketing Articles

Writing your company’s business marketing articles is so important. However, many business owner’s find it hard to write a good marketing article. They have problems composing their thoughts and ideas on paper or they have no idea where to start. At times marketing articles are intimidating and hard to compose. You are afraid to make a mistake because your client will lose confidence in you and your products. Therefore, it is important to understand the basics of writing marketing articles. Once you have mastered the basics the rest is easy. 


Research is the key to writing a successful marketing article. The more you know about your subject the easier it is for you to write your article. When writing your article it helps to have a passion for the subject you are writing about. If you are interested in your subject mater the rest comes naturally.

Ask Questions 

Before writing your article ask the questions that will give you the answers people are seeking when they read your article. In marketing articles the 5 W’s and 1 H need to be addressed. You need to answer the questions for: Who, What, When, Where, Why, and How. Ask yourself the basic questions about your topic, but look further and ask the questions your readers have. Therefore, you will need to research your topic to find out what people are asking. When you write your article make sure you have only written about the questions you can answer adequately, with authority, and accuracy. Also, make your readers interested and want to know more about what you have to offer. 


Understand the goal of your article. You want to focus on your main objective of your article. Whether it is following a link that redirect your reader to a web site or subscribing to your newsletter. Answer the question in your article, but ask more questions that will spark an interest in your reader. Keep your readers’ attention and interest sparked so they want to find the answers and follow your link. 


The beginning of any good marketing article has to capture the reader’s attention in the first two to three sentences to make them want to read further. When writing the beginning of your article keep in mind what would keep you interested, to read further. Always focus on gaining your readers’ attention and keeping it until the end of your article. If you have problems understanding what would capture your reader’s attention. Read through a few articles that have captured your attention. Use this as your inspiration when writing your article.


The ending of your article has one purpose. To make your reader, follow your lead, click on the link, or take the desired course of action you have asked them to take. By ending your article with a link for your reader to follow won’t work. Your readers need directions and a reason to click on your link. Therefore, you need to give them this direction and tell them how important it is to click on your link You either need to tell them or ask them do what you want.

When you sit down to compose your marketing article keep in mind that you are telling your readers about your products and services. They are reading your article because they are interested in what you offer or have to say. Your reader needs to feel excitement when they are reading your article. Remember, you are supplying your readers with some valuable information that they are interested in or that can help them. If you can carry on an intelligent conversation about a mutual interest with a friend, then you can write a marketing letter for your readers.

Image: flickr.com

Ann Johnston

About Ann Johnston

Ann enjoys writing, reading, gardening, fishing and the great outdoors. Her job has allowed her to travel and live in different countries. She enjoys studying and learning about different cultures.

Ann Johnston

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