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Buying Likes? Think Again.

Marketing with Facebook can be a daunting as well as confusing task; what do I do, what is the best method, how much should I spend and how long should I do it for are some of the most common questions. My honest answer is, “I have absolutely no clue”. Each business has a unique situation and there is no formula or algorithm that will universally remedy this problem, it all depends on the goals and strategies of the business. One thing that I can say with certainty is that; if your objective is ANYTHING OTHER than to make it appear as if you have a lot of followers then DON’T buy “likes” on Facebook.

I have been a Social Media Specialist for a number of years and my approach to increasing presence on Facebook is to do it organically, meaning not paying Facebook to “generate” more “likes” for you. Why do I say this? Generally when you pay for advertising on Facebook you can tailor it to your target market, and actually quite specifically but the problem is that you will notice, generally, that your “likes” are coming from people that do not fall into your target market spectrum.

To test this theory out I ran a campaign for 1 week. I invested $5 USD a day to generate more likes for my business page. I spent a good hour tailoring the target audience and then I sat back and watched the results. I was gaining “likes” every day but they were coming from people completely outside of my target market - little teenage girls, non-english speaking profiles in tiny countries I had only studied briefly in world geography and of course not a single one was a small business owner. How peculiar.

I investigated more and it turns out that I wasn’t the only one who thought this was the case. The bottom line is that buying Facebook likes is not conducive to the success of your business. The why to this question is simple; if you are purchasing “likes” from people who are getting paid to click “like” but have no real vested interest, it does not benefit your business. The point of your businesses Facebook page is to engage users, not to have the highest number of people who probably don’t even exist beyond the facade of their Facebook profile page.

Written by Danielle M. of www.babblingink.com "Outsourcing Professionals United"

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