Click for News! How the Latest News Can Help You Engage with Your Audience
A recent study shows that when it comes to gaining the latest news, many people head to their favourite social media websites.
The study, conducted by the American Press Institute, surveyed approximately 1500 adults about how they sniff out the latest news. The research found that 44 per cent of the participants gain their news from social networking sites. This makes sense if you think about how often people are on the web on various devices when they're on the go. However, there were other news sources that came out with higher results than social media: the study found that 88 per cent of people gain news from news organizations, 65 per cent from word of mouth, and 51 per cent from search engines as well as online news aggregators. You can use these social media stats to benefit your business.
By posting topical, newsworthy items on your business’s social networking pages, you can offer your followers worthy information that also engages them. Think to the last time you or someone on your list of followers found something of interest on Facebook or Twitter relating to news and then 'liked', 'favorited' or shared it. Yes, it happens pretty often.
When using news titbits as posts on your social media pages, make sure that you’re not just throwing out any old information: make it meaningful to your audience.
- 1. Research Your Followers
Gain some information about trendy keywords, as well as your followers' online activity. You gain increase your knowledge on this by getting applications such as Social Oomph for Twitter. If you have some followers who engage with you on a regular basis, reach out to them and browse through their pages so that you can connect with them better in future. A few people who offer solid engagement can be more powerful than hundreds who don’t!
- 2. Tweak Your News
Once you know more about your followers, you will have valuable insight into what kinds of posts your followers will like. You can then use this to help you engage with them better. You’ll know what kinds of news stories are going to have the greatest impact on them.
- 3. Get Them Involved!
Give your audience the change to get involved in debates about the news stories that you are posting. For instance, if your company is a green business and you have posted a story about a recent oil spill, you could ask your followers what they think about this or even take things one step further and post information about how they can get involved to help out. So remember: engage and offer calls to action!
photo credit: <a href="http://www.flickr.com/photos/johanl/4818276266/">Johan Larsson</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
About Giulia Simolo
I am a journalist and author from South Africa.