Comparing Constant Contact with MailChimp


If your small business is online you need to have an e-mail marketing campaign formulated, it is necessary to capture leads and keep in contact with your market. Using regular e-mail for individual correspondence is fine, but if you are targeting a group of people and need tracking and mass contact management opting for an e-mail contact program is essential. Currently the two most popular contact programs that also offer free subscription plans are; Constant Contact and Mail Chimp. This article will take a quick look at the advantages and disadvantages of each program.

Mail Chimp: Offers a free subscription for 2000 e-mails and up to 12,000 send outs per month. The program has a great template design feature and allows you to create professional looking e-mails and offers various add-ons to improve the functionality of the campaign. Mail Chimp also offers awesome analytics tools to track the success of your campaign. One downfall to Mail Chimp is that the layout is not very user friendly and can be confusing even for the computer savvy. Upgrading to better packages is very cost effective but Mail Chimp does not have that great of a support team and resolving issues can take some time.

Constant Contact: Constant contact has a higher pricing point than Mail Chimp but they have seniority and experience in the contact management and marketing field. Constant Contact also offers a larger number of templates than Mail Chimp, but they are not as professional looking as the designs on Mail Chimp. Constant Contact also wins in having more features and being more user friendly than Mail Chimp as well as offering more extensive support for the users.

There are a number of other factors that need to be weighed when choosing the best contact management and marketing program for your small business but for the most part users give the two contact programs at an almost identical rating. To research more about these programs visit Mail Chimp, Constant Contact, the Shero blog and the Trust Radus website.

Written by Danielle Maravelas of Babbling Ink


More about
Babbling Ink

Babbling Ink

Top Posts | Email Marketing

Increased Mobile Clicks for Email Marketing

As mobile technology becomes more and more advanced, an increasing number of people are using their phones and tablets to access the internet and perform activities online. Smartphones are now capable of doing almost exactly the same things as desktop computers, with the incredible advantage of bei ...

Earn up to 246% ROI with Email Marketing

Email marketing could help you reach up to 246% return on investment, or ROI, for your mid-sized business a new study has revealed. According to its report, just about 1.5% of businesses have fully integrated email marketing as part of their mobile marketing automation strategy. If this i ... ...

Email Marketing Providers are Running Short of Time

Why Email Marketers Need to AdaptEmail marketing gurus and retailers have enjoyed a long, hegemonic period of monopolistic control across the online marketing atmosphere. These heady days of market control is about to come to an end. New technology is threatening their online space.New automated ma ...

How Updated Are You on Global Email Marketing Regulations?

Digital Marketing Done LegallyLaws are meant to deter thieves. They are designed to protect us. In the digital marketing universe, this is no different.With greater incidences of cyber theft, more internet users have become victims of dangerous spam threads. Having laws governing how peop ... ...

Marketing Through Email Is Getting an Image Makeover

As an email user, how many times did you labeled an email as “spam” due to the fact that you cannot simply remember where you got the subscription from? Marketing through email for companies has been a huge challenge for years. Keeping an audience hungry for information about your compa ... ...

Email Marketing Strategies That Won't Fail

Email marketing is quickly gaining momentum and popularity as a rather unique form of advertising. It involves the advertisement of one's product, brand or website through content-rich, aesthetically-pleasing emails. The most crucial step involved in email marketing is identifying the correct c ... ...

Top 5 Email Marketing Tips

A well-planned and executed email marketing campaign is an extremely cost-effective way of reaching your target audience. Here are five simple yet very effective steps to help you plan your next email marketing campaign.1.  What are you campaigning for?If your marketing campaign is to be a suc ... ...