Creating a Compelling Marketing Campaign On a Budget
Marketing is what informs potential consumers about products or services. Without it, finding success may be impossible. Unfortunately, marketing can also become extremely expensive. Fortunately for businesses with tight marketing budgets, there are ways to cut certain costs without sacrificing the effectiveness of your advertisements. Below are a few ways to create a compelling marketing campaign on a budget.
Social media is one of the most powerful tools available to businesses today. It allows you to connect directly with your customer base. You can inform them of sales or promotions without the high overhead and diminishing returns of radio and TV ads. These customers also do the job of spreading the news to others through retweets and shares. Better yet, setting up social media accounts on sites like Twitter, Facebook and Instagram is completely free. Simply update the accounts on a regular basis to give people a reason to follow you.
Despite its significance and ease of use, you shouldn’t stop at social media—you also need a website. Thankfully, you can obtain a domain name for about $20 a year and hosting for about $100 a year if you don’t expect heavy traffic. A website allows customers to find your business, since most consumers now research companies online before they visit brick-and-mortar retail stores. To assist them in finding your location, get your business listed on Google My Business to make sure you come up in searches.
Many forms of advertising are slowly losing their effectiveness. For example, fewer people than ever read newspapers. However, one thing everyone still does is check their mail. Using direct mail does not have to be expensive—straightforward, plastic postcards offering discounts to the recipient are often all it takes to pique customer interest. Just make sure you are targeting a community and demographic that is likely become patrons to your business. Use coupons and announcements of sales to lure them in.
You should also consider printing off materials to place in other locations that customers are likely to visit. For example, if you’re looking to attract customers who spend on beauty products, distribute flyers around salons and gyms. You could also ask to place flyers in the store fronts of other local businesses. Overall, this is an inexpensive strategy that allows you to target a local audience.
Marketing does not have to be expensive, but it does take some effort. If you do put in the proper amount of work, you should be able to inform people about your company and reap the financial benefits.
Image Source: Aberro Creative
About Emma Sturgis
Emma is a freelance writing currently living in Boston, MA. She writes most often on business and technology. When not writing, she enjoys watching old movies and rock climbing