Digital Marketing Always Gets a Leg-Up with A/B Testing
An enlightening new infographic has been published, highlighting the many benefits offered to business through the use of A/B testing. With the information contained in this infographic, it is clear to see that businesses which rely on digital marketing can always get a leg-up with the utilization of this optimization technique.
What is A/B Testing?
A/B testing is the process that businesses should be using when they want to make a modification to their site but aren’t sure about its effectiveness. Instead of relying on guesswork and estimation, A/B testing provides you with the hard data you need to make a reliable decision that could greatly affect the success of your site.
The process involves running a modified version of a page at the same time as the original version and monitoring the traffic data for each variant. For instance, you might have an original purchase page with a small, grey “Buy” button and can try to test out the effectiveness of having the same page but with a much larger and more prominent “Buy” button to see if these changes increase your sales.
The process is essentially designed to allow you to make informed decisions about the modification of your site, rather than having to make changes based solely on guesswork. According to some reports, A/B testing is able to boost a page’s productivity levels by up to 40%.
What are the Benefits of A/B Testing?
The benefits of this process are numerous and varied. Almost every business today relies on digital marketing to sell services and products, and it’s vital that this marketing be as effective as possible. The process, perhaps most importantly of all, can save you huge amounts of time and money. Instead of wasting time making changes that might not even work, A/B testing lets you make the modifications that you know will work.
It can also be used on any page of your site in order to fully optimize your digital marketing campaign and maximize your potential sales. The most visited page of your site is the home page, so A/B testing can be used to make this page as attractive and inviting as possible, encouraging a higher number of users to continue browsing the site. Similarly, your landing pages can be boosted, making them more effective and getting more clients and customers interested in your services.
The process is even capable of fully optimizing things like conversion strategies and PPC (pay per click) campaigns, if you are using these. You are able to make use of analytical data to determine what is and isn’t working on your site in relation to these objectives and make the necessary changes.
Overall, A/B testing is vital in today’s world of digital marketing. In order to get a leg up over the competition and put your business in the spotlight, you need to make use of this technique. It can help your business in a huge number of ways, optimizing your site, boosting your efficiency and saving you plenty of time and money too.